Through a partnership with KIMT-TV (CBS News 3) and Iowa State University Extension, University of Minnesota Extension began a monthly news segment appearing on the network in July. The pilot agreement called for one Extension MidDay Moment every two weeks, rotating between Iowa State and the U of M, and continuing through December 2010.
KIMT-TV reaches approximately 275,000 households in the Mason City-Austin-Albert Lea and Rochester market.
Since July, four MidDay Moment segments have aired live during the noon news update and have featured Extension faculty and staff addressing timely news topics: financial disaster recovery in the wake of the September flooding (Phyllis Onstad, family resource management educator); National 4-H Science Day (Melissa Koch, Mower County 4-H program coordinator and a local 4-H participant); school menus and fresh, local foods (Stephanie Heim, farm to school coordinator); and choosing healthy beverages (Kelly Kunkel, health and nutrition educator).
Extension Communications will evaluate the pilot project and 2011 participation over the next few months along with the centers that chose to participate-Family Development and Youth Development.
As always, if you are willing to conduct media interviews that tie your area of expertise to timely news events, please contact Julie Christensen or Catherine Dehdashti. For tips on understanding what makes something newsworthy, see "News Values" on the Employee site.
Public Relations and News Media Manager