A cold, rainy spring has meant delayed crop planting for Minnesota farmers. It has also meant more chances to reinforce Extension's reputation as a source for credible, research-based information.
Several Extension faculty and educators have been busy with state, regional and local media covering this topic. Liz Stahl and Russ Severson, explained the late-planting situation to a broad audience on MPR's Morning Edition, and David Nicolai helped WCCO-TV present accurate information to metro viewers. Seth Naeve, Jeff Coulter and Nicolai reached farmers with related research-based information for decision-making via Ag News Wire columns, which are distributed to hundreds of local and ag news sources. These columns appeared, for example, in Minnesota Ag Connection and Tri-State Neighbor. Local educators such as Jodi DeJong-Hughes and Dan Martens (and several others) gave interviews to ag and local newspapers and radio stations.
Extension Communications and Public Relations appreciates the participation of those who enthusiastically fulfill the media requests we bring to them and who help us proactively pitch them as experts to the news media. If you have an idea on how you or your program team can address a newsworthy topic to reach audiences via the news media, contact Julie Christensen, public relations and news media manager, or Catherine Dehdashti, public relations coordinator.
Public Relations Coordinator