Many Extension program teams are active in social media networks, whether sharing content with Facebook fans, chatting with Twitter followers or providing news or other updates on Google+. We've all learned that listening and building trust and credibility in online communities is essential. It's also important to ask yourself, "What am I trying to accomplish?" If you haven't done this and you're active in social media, it's a good time to step back and take another look. Are you using a holistic approach, making sure social media efforts are integrated into your overall marketing and communications plan--and not a group of isolated activities?
One way to do this is to create a social media plan. Begin by reviewing the fundamentals: who's your audience, what's your message and what are you trying to accomplish? For example, are you trying to increase workshop participation? Are you driving traffic to your program web pages? Or are you interested in building key relationships? Also be sure to set objectives that are measurable so you can determine where you should continue to focus your efforts.
Public Relations and News Media Manager