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Media Efforts Inform, Educate During Unusual Spring Weather

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A very warm spring, preceded by a dry fall and winter, invited many questions from Minnesota's farmers and gardeners. Extension specialists and educators worked with the media to provide answers, reinforcing our reputation as a source for credible, research-based information.

Julie Weisenhorn gave gardening advice on Minnesota Public Radio and KARE 11; Mark Seeley and Liz Stahl explained weather patterns, soil moisture and fertility in the Farm & Ranch Guide; Lisa Behnken talked ideal corn-planting dates in the Rochester Post-Bulletin; Jochum Wiersma addressed small grains planting in Ag Week; and Jeff Coulter, Jeff Gunsolus and Kent Olson reached farmers with "Five ways growers can plan for spring drought" via Ag News Wire, which is distributed to hundreds of local and ag news sources. Many other specialists and educators communicated research-based recommendations via newspapers, radio stations, websites and social media.

If you have an idea on how you or your program team can address a newsworthy topic to reach audiences via the news media, contact Julie Christensen, public relations and news media manager, or Catherine Dehdashti, public relations coordinator.

Catherine Dehdashti
Public Relations Coordinator

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