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Dean's Column (November 15, 2012)

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Dear Colleagues,

Extension's website is one of the most visible ways we present our education, information and brand to our audiences. Our website has evolved over the past 15 years and today includes more than 200 program and topic sites. Of the thousands of pages on our websites, we have current and relevant information as well as content that is outdated, abandoned or not presented well for the web.

In addition to expanding the education we offer through the use of technology, we need to ensure that our website meets basic standards:

  • Content is regularly reviewed and managed by the content owners/program team
  • Quick and easy processes are in place for owners to maintain the content
  • Users experience consistent navigation and branding on every part of the website

This is a significant effort for Extension and I have charged the dean's leadership team with ensuring that we accomplish this web clean-up across all the centers, programs and units in a timely manner. As an organization, we need to commit to cleaning up the old content, creating content that is appropriate for the web and maintaining our content once we have completed this clean-up.

In the next few weeks, center associate deans will be meeting with Dick Senese, Amy Baker and Aimee Viniard-Weideman to develop specific timelines for reviewing and working on the individual websites. We recognize that this will take resources and commitment from our central units, center administration and program staff. I am committed to making this project a priority and we will track the progress of this at our monthly dean's leadership meetings. We will also report on our progress in future issues of enews.

I ask for your attention to this when you are asked to work with your web team.

Bev Durgan

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