Viral Peace. Can you imagine peace going viral as quickly as the latest online video? Can you imagine peace and tolerance overcoming hate speech?
This fantastic concept is the name of a non-government initiative whose purpose is to build capacity to counter hate speech. Small cadres of credible community leaders in eight or so countries have been trained to effectively respond to hate speech in social media and online communities. Considered counterterrorism, the leaders 'trolled' online sites relying on strategies such as logic and humor to undercut the power of the extremist rhetoric.