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#iam4H-logo.jpgIf you're on Facebook or Twitter, please join us in supporting the National 4-H Week social media campaign, #iam4h.

Here's how: On Sunday night or Monday, Oct. 5-6, tweet or post on social media using the hashtags #iam4h and #mn4h. If you can, include a picture of yourself holding the sign shown here and tag it #iam4h.

You can download the sign here: http://z.umn.edu/iam4h

Anyone who supports 4-H can do this - you don't have to be a member or alumnus. We want to get this trending on Twitter, so we need lots of people to take part. Can you ask your club members, program staff and anyone connected to 4-H to do it too? Send them the link or print out some copies of the sign and put them out in your office for people to use.

Some have already started doing this. You see it on Facebook here:
https://www.facebook.com/hashtag/iam4h

Here's what's happening on Twitter: https://twitter.com/hashtag/iam4h

Ann Nordby

YD web manager


National 4-H Week: #iam4H

#iam4H-logo.jpgNational 4-H Week Oct. 5-11 and 4-H National Youth Science Day on Oct. 8 provide great opportunities to put our local 4-H efforts in the spotlight! 4-H families and volunteers will participate in events across the state to celebrate and recognize all of the ways youth are learning and leading in 4-H.

This year, national 4-H has created the #iam4H social media campaign to help spread the word.

During 4-H Week, post a picture of yourself with an #iam4H sign on the Minnesota 4-H Facebook page, your county 4-H Facebook pages, or via twitter using @MN4H. Please also encourage 4-H youth, volunteers, professionals, and alumni to share their #iam4H pride in photos on Facebook, Twitter or Instagram using the #iam4H sign and hashtag.

Watch for more information and ideas about strategies to make the #iam4H campaign in Minnesota go viral in 4-H Admin Weekly.

The #iam4H sign, bookmark, flyer and poster templates are available to download, print and use at your 4-H Week events, or display at community partners and businesses that week.


4-H National Youth Science Day

This year's 4-H NYSD experiment is Rocket to the Rescue! In light of the recent natural disasters such as Typhoon Haiyan, this year youth participating in 4-H NYSD will design and build an aerodynamic food transportation device that can deliver a payload of nutritious food to disaster victims! The experiment will help youth learn engineering concepts, develop math skills, learn about nutrition and help solve a relevant, global issue.

The 4-H NYSD is an important part of Minnesota 4-H's priority to spark an interest in science, technology, engineering and math (STEM), and provides a great opportunity to engage new audiences of youth in our 4-H STEM programs, and raise visibility of our 4-H STEM programs by pursuing media coverage of your county's 4-H NYSD events.

More resources and information can be found on the 4-H NYSD page.


4-H Week and 4-H NYSD media release templates

4-H Week and 4-H National Youth Science Day media release templates, flyers, and proclamation templates are available in the Communications section of the YD Intranet.

Staff are encouraged to use the materials to pursue media stories promoting local events, celebrating 4-H'ers, highlighting the positive impact 4-H is making in communities, and encouraging new 4-H'ers, volunteers, and supporters to get involved.

Wendy Huckaby

YD Communications Manager


During the fair you can follow all the 4-H action online from one place on our smart phone app.

The app has:

  • Judging results (updated frequently)
  • Fair schedule for visitors
  • Interactive fairgrounds map
  • Twitter streams from all four of our Twitter accounts
For each of our Twitter announcements accounts for exhibitors - MN4HBeef, MN4HDairy and MN4HAnnounce - participants can switch on text alerts to pop up on their smart phone's home screen.

Our app will be available for free in the itunes and Google Play stores in the next few days.

Ann Nordby

YD web manager


We will be webcasting several 4-H events live during the Minnesota State Fair:

  • Dairy goat show, 8 a.m. Friday, Aug. 22 (up to 6 hours long depending on the number of entrants)
  • Arts-in performance, 5 p.m. Monday, Aug. 26. (30 minutes)
  • Lama costume competition, 6 p.m. Wednesday, Aug. 27 (approx. 1 hour)
Each show will have a chat pod hosted by a 4-H youth. Audience members can ask questions. This is an organizational communications opportunity for the youth, and helps families to participate from home. Non-4-H audiences will learn more about 4-H, what the young people learn at the fair and the value of the judging experience.

Watch all three shows on the same page on our website. Until the first show starts, this page will be showing you the view from a northern Minnesota eagle's nest.

Like last year, the Arts-in and lama shows will be recorded and the recordings will be housed on the Arts-in and Lama Project web pages after the fair. Thanks to our sponsor, Broadband Corp.

Ann Nordby

YD web manager


Note: The Youth Development Learning Technologies Team uses this Blog to educate colleagues on distance learning technologies which helps increase staff interest, knowledge and skills through ideas and tools to facilitate 21st Century teaching and learning.

The next Youth Development Tech Bytes Blog is titled, "UGH! Not another conference call!". Twenty-first century meetings often take us away from face-to-face settings and bring us into the world of meeting via distance through tools such as conference calls, Google Hangouts, and webinars. This creates a new challenge for facilitator's as they work to build a productive and engaging meeting for all participants. Visit the blog to read about ideas for keeping people engaged in meetings via distance and comment on what works well for your conference calls.

Kari Robideau

Associate Extension professor


Video is a powerful tool when it comes to communication. That truth is nothing new; the film, TV and advertising experts realized this decades ago. What is relatively new is that just about anyone can now create and share video. And even better, there are online tools that make it even easier to create high-quality, impactful videos that communicate the intended message.

As 4-H staff, you have several tools available to you for creating video. Those resources range from Extension IT's "video kit to end all video kits" to the now familiar 4-H SmugMug site (where you can create a link to an auto-playing slide show), to newer tools like Animoto and PowToon. And when it comes to sharing your video, your U of M Google profile includes a ready-made YouTube account.

The youth development distance technology team encourages you to think about how you could use video to communicate with your 4-H families and then stands ready to help you think about planning, designing, and sharing a video.

Read more about these tools and how to access them, plus a few words about the development process and some great examples, in the youth development distance technology team's YD tech bytes blog.

Todd Mehrkens

Director of information technology services


The 4-H tri-fold brochure and postcard templates are now also available in Publisher format in the 4-H section of Youth Development's branding templates on the Extension intranet.

Use these templates to promote 4-H programs and events, volunteer enrollment, and more. These professionally designed templates include the Extension wordmark and required statements.

All copy and photos are able to be customized to fit staff needs for local uses. Versions of the templates are available in color, black and white.

The tri-fold brochure templates currently include copy and key messages from the pre-print Join 4-H! brochures to show an example of how the template can be used.

NOTE: The brochure and postcard templates are the only templates that will be made available in Publisher. All other templates will continue to be in Word format.

Wendy Huckaby

YD communications manager


It's summer, and that means lots of opportunities to promote 4-H during events and county fairs! You only have seconds to capture the attention of people with your displays, so it's important that your copy and images get your message across quickly and draw people in to learn more.

Here are a few tips to guide you as you create 4-H displays this summer.

Call to action

  • Who is your audience and what do you want them to do? Join 4-H? Volunteer? Donate? Partner? A call to action tells your audience in active terms what you want them to do. If your display headline if something like, "4-H helps develop youth" or 4-H is great," your reader or audience might think, "Okay. So what?" If your goal is to get youth and families not familiar with 4-H to learn more and consider joining, your call to action is to "Join 4-H!"

Keep it simple

  • Think headlines and bullets, not paragraphs of copy. People need to be able to get the message if they only glance at your display as they pause or pass by. Grab their attention, and they may stop and chat!
  • Don't fill every inch of space. Your display will feel overwhelming and people will not be able to see your important key message.
  • Use takeaway materials (Join 4-H brochures, fact sheets, copies of Source magazine) to provide the details and great stories that bring 4-H to life.

A picture says a thousand words

  • Photos communicate your message better than any copy or bulleted list.
  • Use a few large photos (8 ½ x 11) which can be seen easily by passersby. Too many photos and smaller sizes will result in a blur of undecipherable content.
  • Use photos from the Extension image gallery that show the variety of great things youth do in 4-H. You can also use photos from your county programming. See the Extension photo style guidelines which will help you make sure your photos get the message across!

Who ya gonna call?

Brand it, baby

  • All of the 4-H templates can be used for displays. See my example display below using the 4-H flyer template.
  • Every regional office has a pre-printed 4-H and Extension wordmark "banner" for use on regional and county displays (see the top/center of my display example.) County staff can contact the regional office to check it out for local use.

Here is my attempt at creating an example display for "Super County 4-H" to get new audiences of youth to join 4-H. (Click on the images to enlarge.)

Left panel display ex.jpg Ctr panel display ex.jpg Rt panel display ex.jpg

whole display ex.jpg

I'd love to see the great 4-H displays you create this summer, so send me photos of them!

Wendy Huckaby

YD communications manager

New tri-fold brochure templates are now available in the 4-H section of Youth Development's branding templates on the Extension intranet.

Use these templates to promote 4-H programs and events, customized local versions of Join 4-H! enrollment brochures, volunteer enrollment, and more. These professionally designed Word templates include the Extension wordmark and required statements.

All copy and photos are able to be customized to fit staff needs for local uses.

Versions of the template are available in color, black and white, and with and without registration forms.

The templates currently include language and messages from the pre-print Join 4-H! brochures to show an example of how the template can be used.

View the new templates.

Wendy T. Huckaby
Communications manager

New YD facts sheets have been created about the following areas of programming:

  • 4-H STEM
  • 4-H Science of Agriculture
  • 4-H Citizenship & Leadership
  • 4-H Healthy Living
  • 4-H State Arts-In

The facts sheets can be used as a resource for staff in local communications efforts for informing key audiences (county commissioners, partners, funders, prospective volunteers and parents, etc.) about the public value of 4-H and its programming in these areas.

View the fact sheets.

Wendy T. Huckaby
Communications manager


What are the secrets to getting your important messages to rise above the overwhelming amount of information people receive every day? Key messages, great headlines and copy that gets to the point!

The recording of the 60-minute webinar training delivered in January can help 4-H educators, program coordinators and county and regional support staff learn how great headlines and key messages help audiences get the information they need.

The training reviews the basics of understanding and developing key messages, resources from Extension and YD, and examples of how key messages are being used in communications.

Whether you are developing a report for a county commissioner or a promotional flyer to market your program, well-crafted headlines and key messages are the key to keeping your audiences informed!

Find the YD key messages document on the intranet here.

See the recorded training here:
https://myextension.umn.edu/cpr/downloads-templates/yd-templates/4-h-templates/index.htm

Wendy Huckaby

YD communications manager

One of the questions that comes up from staff during our template trainings is, "What can we change in a template?"

Here is a quick look at the elements of a template, which elements are customizable and why.

Fixed elements, which are not customizable:

  • Extension wordmark and 4-H clover
  • Graphic elements (outlined page, patterns, silhouettes, etc.)
  • Fonts and colors
  • EEO, ADA and copyright statements (you can change the phone number listed for ADA accommodations)
Elements that are customizable in the templates:
  • Copy (i.e. text)
  • Photos
Customizable elements on templates:

customize.jpg
What this means in practice is staff should be using these templates as they are: open up a template file, change the copy in headlines and the body, and change the photo. The rest of the design should not be altered.

In some cases, staff are copying the wordmark and clover, and pasting it into a blank Word or Publisher document so they can add their own design. This was the process for developing marketing materials prior to the templates and will result in what we had before: marketing materials with inconsistent design and a weak 4-H and Extension brand identity.


before.jpg

Now, Extension has one cohesive identity that provides brand strength and recognition to our programs when used consistently across the state:


now.jpg

By using the templates as they are designed, staff can focus on customizing the messages, headlines, key info and details, and great photos! If you need help figuring out which template best fits a specific need or have any other questions or suggestions about template improvements, please contact me at huckaby@umn.edu.

Wendy T. Huckaby

YD communications manager

4-H certificate templates were developed for staff to use to recognize and acknowledge service and accomplishments in 4-H programs and activities. The templates include the Extension wordmark, the 4-H clover and required statements, and allow staff to create their own headlines and descriptive copy based on their needs.

Samples are available with suggested copy for:

  • Key awards
  • Clover awards
  • Appreciation
  • Recognition
  • Participation
  • Youth leadership
  • Graduation
Downloadable versions are available to accommodate one and two-line titles, and two to four signature lines. If needed, signature lines and titles of regional and county program staff can be adapted. For example, if you need a certificate without a signature line for Extension educator.

To edit a signature line:

  • Download the template you'd like to use and save to your computer
  • Enable editing
  • Click on text of signature title description that you'd like to edit or delete
  • Edit or delete by backspacing, etc.
To remove the black signature line above a title description you are deleting:
  • Place your cursor in title description you are removing below the black line
  • Click on Borders and Shading on toolbar:

    edit1redo.jpg

  • Then click on "No Border" in the drop down:

    edit2redo.jpg

NOTE: Signatures and titles of Extension Dean Beverly Durgan and Center for Youth Development Associate Dean Dorothy Freeman should not be edited or altered in any way.

Access the appreciation certificate templates in the downloads and templates section of the intranet.

Wendy T. Huckaby

YD communications manager

This summer, a YD marketing survey was conducted to learn about the marketing materials program coordinators are using to promote 4-H, how the new marketing templates are working, and additional ideas for templates and training.

We appreciate your valuable input, and are working on your ideas for additional templates and training. In the meantime, we want to ask that all staff discard and recycle materials with the old brand. Through the survey, many staff told us they still have stock of outdated print materials (including items in image below) that are being used to promote 4-H, including:


  • Join the club brochure
  • 2008-2010 Project selection guide
  • 4-H See your potential brochure
  • 4-H post cards
  • Share your passion large card
  • Join the fun brochure

yd update.jpg

YD staff should use Extension's professionally designed marketing and communications tools when promoting 4-H programs for youth, and training and professional development for adult volunteers and youth workers. These tools allow staff to focus on creating good content and messages to meet programmatic and marketing needs, while using beautifully designed materials that communicate the powerful and valuable brands of the University of Minnesota Extension Youth Development and 4-H.

Please use these tools and templates for all of your marketing and communications needs. We have also been delivering ongoing training to support staff with tips on using these tools. I encourage you to take advantage of these important and valuable resources, which help to communicate Extension Youth Development programs as professional, credible and valuable to communities across the state of Minnesota. You are Extension Youth Development's most valuable marketing team!


Wendy T Huckaby
YD communications manager

A YD and 4-H marketing and communication key messages resource has been developed as part of our ongoing effort to provide resources and tools that will support staff in their local marketing and communications work.

The resource includes key messages that are currently being used in state-level communications, including the YD web site, facts sheets and tri-fold brochure.

The goals are to build in consistent language and messages throughout multiple communications pieces, and to focus and reinforce key ideas and points that we want audiences to remember and act upon.

YD staff can pull from this library of messages when creating strategic communications for various audiences. For example, if you are developing a report for a county commissioner, you may want to include a message from the county investment section of this document about how counties benefit from the 4-H program. Or if you are developing a display for county fairs, you can you the information in the "How can youth get involved?" section.

The key message resources will be added to over time with additional key messages based on statewide priorities, including STEM, Citizenship & Leadership, Quality, and Volunteer Systems.

This fall, I will also deliver a webinar about how you might use these key messages in your local communications, with examples of use of key messages in county communications.

Wendy Huckaby

YD communications manager

4-H's busy season of county fairs and summer programming is here!

4-H educators, program coordinators and county and regional support staff are invited to participate in 30-minute webinar trainings we will offer this month to help staff brush up on tips and guidelines for using the 4-H sign and t-shirt templates that were developed and rolled out last summer.

4-H Sign Training

For 4-H staff who create signs to promote 4-H programs and events, to direct people to 4-H spaces or booths, and to celebrate the 4-H spirit! The training will provide tips on using the sign templates to promote your 4-H programs and events.

  • Mon., June 24, 10 - 10:30 a.m.
Find the sign templates and guidelines to make 4-H signs on the Extension intranet:
https://myextension.umn.edu/cpr/downloads-templates/yd-templates/4-h-templates/signs/index.htm

4-H T-shirt Training

For staff who create 4-H t-shirts or who guide volunteers in creating 4-H t-shirts. The training will guide you on how to use the 4-H t-shirt designs and guidelines, and tips for working with t-shirt vendors when using the templates.

  • Tues., June 25, 1 - 1:30 p.m.
Find the t-shirt templates and guidelines to make 4-H t-shirts on the Extension intranet:
https://myextension.umn.edu/cpr/downloads-templates/yd-templates/4-h-templates/t-shirts/index.htm

The trainings will be recorded for staff who are unable to participate. Login at the following url for all training sessions:
https://umconnect.umn.edu/staffcommtraining/

Contact Wendy Huckaby at huckaby@umn.edu with any questions.

Wendy T. Huckaby

YD communications manager

Media release templates for 4-H YELLO! and county fairs are now available in the communications section of the YD staff only web page: http://www1.extension.umn.edu/youth/staffonly/.

The media release template can be tailored by 4-H program coordinators to pursue local media coverage of youth from their county who participated in 4-H YELLO! or county fairs this year.

Additional templates will be developed throughout the year for state Arts-In, state fair, state horse show, state dog show and the state shooting sports & wildlife invitational. Watch YD Update for notification when additional templates are available.

Contact Wendy Huckaby at huckaby@umn.edu with any questions.

Wendy T. Huckaby

YD communications manager

Most of us have experienced weird formatting issues at one point or another - we paste some copy into a document and it changes size and font style, or is suddenly bulleted for no apparent reason.

Here are a couple of quick and easy ways to solve your formatting challenges:

Option 1: Use the quick styles options in Word

  1. Select the text youword pic.jpg want to format.
  2. Click the Home tab to display the Styles group in the upper right section of the tool bar
  3. Use the arrows to scroll through the gallery's styles to choose the format/style you want. For example, most templates will have the format style categories named "Headline 1," "Headline 2," "Body text," "Subtitle," "Registration," etc., and shows what that format looks like.
  4. As you hover the mouse over each Quick Style, the text in your document will change to show how the format style will look.
  5. Click the Quick Style you want to apply, and the formatting will be changed to the selected text.
Option 2: Use Notepad to strip formatting
  1. Copy the selection of text you want to transfer into a template
  2. In the lower left corner of your computer, open the Notepad application found in the Accessories folder under All Programs in your computer
  3. Paste the selected text into Notepad, which strips out all formatting
  4. Cut or copy the selected text in Notepad and paste the text into the template
Bonus tip: Printing

Some people have reported that when they print a template, some of the content or sections of the template do not show in the printed piece. If that happens, save the Word document as a PDF before printing, which will secure the content and ensure the template prints correctly.

Wendy T. Huckaby

Communications manager

Over the past couple weeks, more than 100 photos have been added to the online image gallery, including several photos in the following categories: 4-H youth and programs, 4-H youth in judging and state fair activities; agriculture and farming; food preservation; communities; water quality; and livestock.

Photos will continue to be added to the image gallery throughout the year as professional shoots are coordinated. All of the high-quality photos found in the gallery can be used for brochures, flyers or other Extension educational and program marketing templates. The high-quality professional photos, paired with the templates, are an effective way to communicate with our many audiences while strengthening the Extension brand.

Staff photos taken at YOUth and U have also been added to the staff photos section of the image gallery. High resolution versions of all photos are available for download from the gallery. Extension communications will continue to offer opportunities throughout the year for Extension staff to have their staff photos taken or retaken.

For questions or comments about the image gallery, send an email to epromo@umn.edu.

Sarah Bjorkman

Internal communications & brand manager

Share your good YD news!

| Leave a comment

Do you have good news or stories to share about the great work you are doing in your region? We want to help you share those stories. Send us the details (who-what-where-when-how, or a media release if you have one) about new grant funding received, multi-county, regional or statewide projects, state or national awards received by staff, counties or clubs, or published journal articles, and we'll share them in the following ways:

  • YD Update. YD staff repeatedly tells us they'd like to hear about the work colleagues are doing around the state. Send us the details and we'll draft a short article to share your story.
  • The Minnesota 4-H News page. We post news about achievements such as new grant funding received, multi-county projects and state or national awards received by staff, counties or clubs. (Note: this is not for stories about individual 4-H youth or volunteers.)
  • Minnesota 4-H on Twitter. If a local newspaper, radio or TV station has featured your work, please send us the link! Our 1100+ followers will receive it.
  • If you have published a journal article, we will add it to our social bookmarking collection, and to the research section of our website.
  • The Minnesota 4-H Facebook page. Tell us about Minnesota winners of national 4-H competitions, and upcoming multi-county, regional or statewide 4-H events.
Sharing your good news is an important way to inspire 4-H colleagues across the state, and to let stakeholders know about the good work we do and the positive impact we make in the lives of Minnesota youth.

Send your information to ashaffer@umn.edu, huckaby@umn.edu or nordby@umn.edu.

Wendy T. Huckaby, communications manager

and Ann Nordby, web manager

Telling stories and sharing information to help key audiences understand how 4-H programming is making a difference in the lives of Minnesota youth is one of our most important tasks in Extension Youth Development.

Here are a few useful resources that can help you as you create your local marketing and communications materials:

Marketing and communications templates:
https://myextension.umn.edu/cpr/downloads-templates/yd-templates/index.htm

Use these professionally designed 4-H templates found in the Communications section of the Extension Intranet to create all of your local marketing and communications materials. Templates available include flyers, information sheet, post cards, book marks, small promo price, appreciation certificates, signs, t-shirts, Powerpoint, Clover Update newsletter, and a tri-fold brochure.

Short 1-minute videos and text descriptions with tips on how to use the templates and photo are in the right column of the Intranet web page to help you create consistent, high-quality, cost-effective marketing communications materials.

Content for communications:

The following resources can be used as printed handouts for informing key audiences (county commissioners, partners, funders, prospective volunteers and parents, etc.) about the programming and public value of 4-H programming.

Contact me with any questions or suggestions about resources and training that would be helpful to support marketing and communications efforts in your county and region.

Wendy T. Huckaby

Communications manager

4-H Thank You Campaign materials were mailed this week to county offices. The annual campaign provides a great way for 4-H youth and volunteers to start the "New Year" by thanking supporters, and sharing stories about how their support has made a difference in the lives of youth and their communities.

The campaign is a statewide effort to build positive visibility for the public value and impact of 4-H in communities, greater financial and volunteer support from key stakeholders, and to help 4-H youth, families and volunteers thank partners, particularly county commissioners, for their support.

We hope staff will encourage youth and volunteers to share their stories about how 4-H'ers are making a difference locally.

Counties should have received their 4-H Thank You Campaign toolkits this week. Templates are available on the Extension intranet so that counties can print additional materials locally as needed. The cards and inserts are formatted to be printed on pre-perforated Avery cards. We have also posted a staff toolkit guide with ideas that can be used by volunteers and youth in implementing the campaign.

The campaign is intended to be conducted through the month of January. If staff are unable to facilitate getting materials out to youth and volunteers in time for use in January, we encourage you to use them into February and March.

Have a great 4-H Thank You Campaign!

Wendy T. Huckaby

YD communications manager

National 4-H Week and 4-H National Youth Science Day provide a great opportunity to put our local 4-H efforts in the spotlight!

Staff are encouraged to use materials provided on the National 4-H web site to celebrate 4-H'ers by sharing their stories and recognizing their commitment to making positive impact in their communities, and to encourage new 4-H'ers, volunteers, and supporters to get involved.

Promotional materials available include customizable flyers, certificates, ads, media release templates and bookmarks. Find everything you need here:
http://www.4-h.org/Content/Resource-Library/Promotional-Toolkits/Toolkits/2012-National-4-H-Week-Toolkit/

Or use our 4-H templates to create your own versions of flyers and postcards to promote your local events and programming. 4-H Week local media release template for promotion:
http://www1.extension.umn.edu/youth/staffonly/docs/2012-4h-week-media-release-template.docx

The 4-H science team has also created a web page with resources for facilitating and promoting your 4-H National Youth Science Day activities here:
http://www1.extension.umn.edu/youth/mn4-H/events/national-youth-science-day/

Wendy T. Huckaby

YD communications manager

In the world of social media, your graphic icon follows you everywhere your posts, tweets, re-tweets, etc. go. Using the Extension icon for official Extension social media accounts is vital in helping people find your page and understand that your program/office is part of University of Minnesota Extension, building strength and support for Extension programs across the state.

The Extension social media icon is a professionally designed profile graphic that fits the size requirements for social media icons and includes Extension identifiers and placeholder text for a program, county or office name (as well as the clover for the 4-H version). You can request an icon for new and existing social media accounts through the Extension social media start-up form.

Also, in case you haven't noticed, Facebook is in the process of switching all existing accounts over to its "Timeline" template and requiring all new accounts to use it as well. Visit the Extension intranet to read tips about Facebook Timeline and how your Extension Facebook page can benefit from this new setup.

Sarah Bjorkman

Internal communications & brand manager

If you weren't able to participate in the recent 4-H sign training, you can view the recorded 30-minute training session here:

https://umconnect.umn.edu/p43246853/

Get the 4-H sign guide on the Extension intranet:

https://myextension.umn.edu/cpr/downloads-templates/yd-templates/4-h-templates/signs/index.htm

Wendy T. Huckaby
YD communications manager

Thurs., June 28, 10 - 11 a.m.
Tues., July 10, 2 - 3 p.m.

4-H staff and volunteers create signs to promote 4-H programs and events, to direct people to 4-H spaces or booths, and to celebrate the 4-H spirit!

As part of our work to create a comprehensive package of marketing and communications tools and templates to support staff in their work, we've created elegant, professional designs that include all of the required brand elements in a variety of formats to fulfill various signage needs.

The training will provide tips on using these new sign templates to promote your 4-H programs and events. The training will be recorded for staff who are unable to participate.

Login at the following url for the training:
https://umconnect.umn.edu/staffcommtraining/

Find the sign templates and guidelines to make creating 4-H signs a breeze on the Extension intranet:
https://myextension.umn.edu/cpr/downloads-templates/yd-templates/4-h-templates/signs/index.htm

Wendy T Huckaby

YD communications manager

4-H staff and volunteers create signs to promote 4-H programs and events, to direct people to 4-H spaces or booths, and to celebrate the 4-H spirit!

As part of our work to create a comprehensive package of marketing and communications tools and templates to support staff in their work, we've created elegant, professional designs that include all of the required brand elements in a variety of formats to fulfill various signage needs.

You can find the sign templates and guidelines to make creating 4-H signs a breeze on the Extension intranet:
https://myextension.umn.edu/cpr/downloads-templates/yd-templates/4-h-templates/signs/index.htm

Wendy T. Huckaby

YD communications manager

Learn tips and ideas to market your 4‐H events and activities using the new professionally designed 4‐H marketing and communication templates. Hear about how to craft great messages and content, and share user‐friendly tricks for using the templates to create consistent, high quality, cost effective 4‐H marketing and communication efforts. (Same training offered at Youth & U workshop.)

Educators, program coordinators and regional and county support staff who were unable to participate in the two 4-H template trainings can view the recorded session here: https://umconnect.umn.edu/p82412848/.

Wendy T. Huckaby
YD communications manager

Please join us for the following UMConnect training sessions! (Two dates are being offered on the same topic to allow for staff participation.) Note the revised dates and times.

Marketing 4-H: Merging Great Content with Professional Designs
Mon., May 14, 10-11 a.m. NEW DATE
Tues., May 15, 3-4 p.m.
Wed., May 16, 10-11 a.m. CANCELLED

Learn tips and ideas to market your 4‐H events and activities using the new professionally designed 4‐H marketing and communication templates. We'll talk about how to craft great messages and content, and share user‐friendly tricks for using the templates to create consistent, high quality, cost effective 4‐H marketing and communication efforts. (Same training offered at Youth & U workshop.)

Login at the following url for all training:
https://umconnect.umn.edu/staffcommtraining/

YD communications training can also come to you! Please contact Wendy Huckaby at huckaby@umn.edu if you'd like to schedule onsite training for your teams that is tailored to your needs. Content could include working sessions on:

  • creating public value messages
  • developing marketing strategies
  • writing and editing great messages and content
  • working with the new system of templates and tools

If you were unable to participate in the 4-H t-shirt training webinars this week, you can view a recorded session here: https://umconnect.umn.edu/p67284350/.

Wendy T. Huckaby

YD communications manager

Do you get tired of the numerous e-mails it can take to schedule a meeting with multiple busy people? Google calendar is OK for our University colleagues, but what about non-U staff? Doodle is an online tool that can make this a lot easier.

Go to Doodle.com and create a meeting, then list as many possible meeting times as you like. No registration is required. Then e-mail that link to everyone you want to invite. When everyone has replied your Doodle page will contain a table that makes it plain who and how many can make it to which of your suggested times.

You can receive an e-mail every time someone checks the boxes for the times they can and cannot attend - or opt not to receive any e-mails, and just check back later.

Doodle doesn't integrate with your Google calendar, so you will still need to schedule a meeting there. But this will eliminate the sometimes confusing string of e-mails that occurs.

Ann Nordby

YD web manager

Now that we have this wonderful system of tools and templates, how can we use them in developing effective and efficient 4-H marketing and communications?

Help is on its way! We'll be offering training opportunities for educators, program coordinators and support staff to learn technical tips that make working in the templates a breeze, as well as writing and editing tips to help craft great messages.

Please join us for the following UMConnect training sessions! (Two dates are being offered on the same topic to allow for staff participation.)

Marketing 4-H: Merging Great Content with Professional Designs
Tues., May 15, 3-4 p.m.
Wed., May 16, 10-11 a.m.

Learn tips and ideas to market your 4‐H events and activities using the new professionally designed 4‐H marketing and communication templates. We'll talk about how to craft great messages and content, and share user‐friendly tricks for using the templates to create consistent, high quality, cost effective 4‐H marketing and communication efforts. (Same training offered at Youth & U workshop.)

Login at the following url for all training:
https://umconnect.umn.edu/staffcommtraining/

YD communications training can also come to you!
Please contact Wendy Huckaby at huckaby@umn.edu if you'd like to schedule onsite training for your teams that is tailored to your needs. Content could include working sessions on:

  • creating public value messages
  • developing marketing strategies
  • writing and editing great messages and content
  • working with the new system of templates and tools

If you were unable to participate in the 4-H t-shirt training webinars this week, you can view a recorded session here: https://umconnect.umn.edu/p67284350/

Wendy T. Huckaby

YD communications manager

This month, 4-H youth and volunteers throughout Minnesota will participate in the 2nd annual statewide 4-H Thank You campaign, starting the "New Year" by thanking 4-H supporters for helping make differences in their lives and communities.

The campaign is a statewide effort to build positive visibility for the public value and impact of 4-H in communities, greater financial and volunteer support from key stakeholders, and to help 4-H youth, families and volunteers thank partners, particularly county commissioners, for their support.

We hope staff will encourage youth and volunteers to share their stories about how 4-H'ers are making a difference locally. Also, Martin Luther King Jr. Day of Service is on January 12, so sharing 4-H community service stories could highlight how service learning is an integral part of 4-H every day of the year.

Templates for additional materials can be accessed here: https://myextension.umn.edu/cpr/downloads-templates/yd-templates/4-h-templates/thank-you-campaign/index.htm

Please keep track of your efforts so that you can report the information in a staff survey which will be conducted in February.

We'd love to share some stories of thank you efforts by youth and volunteers. Please encourage clubs to send brief descriptions of what they are doing, the stories they are sharing, etc., and submit them to me to share in YD Update.

Have a great Thank You campaign!

Wendy T. Huckaby
YD communications manager

We all agree on the importance of evaluating our programs, but how do we present the data in an interesting and informative way so that stakeholders understand the outcomes we're achieving? That is the topic of Sam Grant's blog post this week. She has a few ideas, and suggests that we spend as much time preparing to communicate the data as we do gathering it. Weigh in!

What initiatives do you see happening in youth programs that can help youth to live healthier lives? Research shows that teen teachers gain knowledge about healthy living -- as well as gaining in leadership skills and youth development benefits generally -- when they teach healthy living. Read about this study and Carrie Olson's wish for a healthier new year in the Youth Development Insight blog.

Ann Nordby
YD web manager

The month-long annual 4-H Thank You Campaign begin in January! The campaign provides a great way for 4-H youth and volunteers to start the "New Year" by thanking supporters for helping make differences in their lives and communities.

The campaign is a statewide effort to build positive visibility for the public value and impact of 4-H in communities, greater financial and volunteer support from key stakeholders, and to help 4-H youth, families and volunteers thank partners, particularly county commissioners, for their support.

We hope staff will encourage youth and volunteers to share their stories about how 4-H'ers are making a difference locally. Also, Martin Luther King Jr. Day of Service is on January 12, so sharing 4-H community service stories could highlight how service learning is an integral part of 4-H every day of the year.

Counties should have received their 4-H Thank You Campaign toolkits in mid-November. Templates are available on the Extension intranet so that counties can print additional materials locally as needed. The cards and inserts are formatted to be printed on pre-perforated Avery cards. https://myextension.umn.edu/cpr/downloads-templates/yd-templates/4-h-templates/thank-you-campaign/index.htm We have also created a staff toolkit guide with ideas that can be used by volunteers and youth in implementing the campaign.

Please keep track of your efforts so that you can report the information in a staff survey which will be conducted in February.

Have a great 4-H Thank You Campaign!

Wendy T. Huckaby
YD communications manager

The new 4-H tri-fold brochure now has examples for staff to view online. Go here to see an example before ordering from the store:
https://myextension.umn.edu/cpr/downloads-templates/yd-templates/4-h-templates/tri-fold-marketing-brochure/index.htm

As part of our effort to create a package tools and templates to support staff in their marketing and communications, we have created a 4-H brochure.

The full color, tri-fold brochure includes information about all the great projects and activities 4-H has to offer youth, how they can get involved, and where they can go to learn more about 4-H youth development programming in their area.

Staff and volunteers will find this tri-fold brochure useful when promoting 4-H to new youth, parents, and volunteers who are interested in learning about what 4-H has to offer.

Space is provided on the back for staff to add local event information and contacts via a label (instructions are enclosed with brochure orders).

Staff can order the packages of 50 brochures (item # 08673) from the Extension Store.

The brochure is being paid for out of a central 4-H marketing budget, and so staff will not incur a fee when ordering from the store (shipping costs will be paid for out of a local budgets when ordering other items from the store in addition to the tri-fold brochure).

In order to ensure efficient use of the new brochure across the state by staff, please only order quantities to meet your immediate needs (to use at new family nights or other known events and promotional opportunities, etc.), rather than ordering in large quantities to store in local offices for future use.

We are very excited to have this valuable marketing piece to support our efforts in promoting 4-H to new youth and families!

Wendy T. Huckaby
YD communications manager

As part of our effort to create a package tools and templates to support staff in their marketing and communications, we have created a 4-H brochure.

The full color, tri-fold brochure includes information about all the great projects and activities 4-H has to offer youth, how they can get involved, and where they can go to learn more about 4-H youth development programming in their area.

Staff and volunteers will find this tri-fold brochure useful when promoting 4-H to new youth, parents, and volunteers who are interested in learning about what 4-H has to offer.

Space is provided on the back for staff to add local event information and contacts via a label (instructions are enclosed with brochure orders).

Staff can order the packages of 50 brochures (item # 08673) from the Extension Store here:
https://shop-secure.extension.umn.edu/PublicationDetail.aspx?ID=2064

The brochure is being paid for out of a central 4-H marketing budget, and so staff will not incur a fee when ordering from the store (shipping costs will be paid for out of a local budgets when ordering other items from the store in addition to the tri-fold brochure).

In order to ensure efficient use of the new brochure across the state by staff, please only order quantities to meet your immediate needs (to use at new family nights or other known events and promotional opportunities, etc.), rather than ordering in large quantities to store in local offices for future use.

We are very excited to have this valuable marketing piece to support our efforts in promoting 4-H to new youth and families!

Wendy T. Huckaby

YD communications manager

4-H Thank You Campaign county materials were mailed this week for the second annual 4-H Thank You campaign in January! The statewide campaign will be conducted throughout January 2012 to help 4-H youth, families and volunteers thank partners, particularly county commissioners, for their support to build positive visibility for the public value and impact of 4-H, and greater financial and volunteer support from key stakeholders.

A staff letter, toolkit guide, and templates for the materials, including posters, are on the Extension intranet: https://myextension.umn.edu/cpr/downloads-templates/yd-templates/4-h-templates/thank-you-campaign/index.htm.

Through the Thank You campaign, 4-H families, youth and volunteers will be able to start the "New Year" by thanking supporters for helping youth make differences in their lives and communities, and share stories about how 4-H'ers are making a difference locally.

Contact me with any questions. Have a great 4-H Thank You campaign!

Wendy T. Huckaby

YD communications manager

The new 4-H Thank You Campaign county toolkits will mailed to county offices in mid-November. The second annual campaign, which will be conducted throughout January 2012, is a statewide effort to build positive visibility for the public value and impact of 4-H, and greater financial and volunteer support from key stakeholders, and to help 4-H youth, families and volunteers thank partners, particularly county commissioners, for their support.

Counties will receive a "starter" kits with 100 thank you cards, key message inserts and window clings for volunteers and youth to use in the campaign. We will also provide templates for the materials, including posters, on the Extension intranet so that counties can print additional materials locally as needed. The cards and inserts are formatted to be printed on pre-perforated Avery cards. We have also created a staff toolkit guide with ideas that can be used by volunteers and youth in implementing the campaign.

Through the Thank You campaign, 4-H families, youth and volunteers will be able to start the "New Year" by thanking supporters for helping youth make differences in their lives and communities, and share stories about how 4-H'ers are making a difference locally.

The annual national Martin Luther King Jr. Day of Service on January 12 also provides an opportunity for 4-H'ers to share stories about how service learning is an integral part of 4-H every day of the year.

Please keep track of your efforts so that you can report the information in a staff survey which will be conducted in February.

Wendy T. Huckaby

YD communications manager

The new 4-H certificate templates are now available. Staff should use these new certificate templates to recognize and acknowledge service and accomplishments in 4-H programs and activities throughout the year. This is part of our ongoing effort and investment to create easy-use-use communications and marketing tools and templates to help staff be more efficient and effective in their communications, save valuable time, and leverage both the University and 4-H brands. The expectation is that staff use these professionally designed and customizable Word templates, which include the Extension wordmark, 4-H clover and required statements, for all 4-H marketing and communications needs.

Staff can find the new templates and samples on how content can be changed to serve different types of recognition needs at: https://myextension.umn.edu/cpr/downloads-templates/yd-templates/4-h-templates/Certificate/index.htm.

Additional 4-H marketing and communications items currently in production include a tri-fold brochure, signs, displays and t-shirt designs. If you have additional needs that are not represented in the current body of templates and those in production, contact me.

Updating existing materials

Please be sure to update all local 4-H communications and marketing materials, including all electronic forms and documents, using the new templates.

We are examining processes for reviewing and updating 4-H forms and documents created at the state level and will keep staff informed as updates are made.

Upcoming training

We are also working on developing and scheduling a series of marketing and communications training to support using the tools and resources that have been created.

Please contact me with any questions and comments at huckaby@umn.edu or 612-624-4333.

Wendy T Huckaby

YD communications manager

4-H Thank You Campaign update

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The 4-H Thank You Campaign will be conducted in January 2012.

The 4-H marketing team made the recommendation that the Thank You Campaign be conducted in January, rather than in October, in order to achieve the goal of having a quarterly statewide effort that will increase visibility of 4-H programming and impact in Minnesota.

Fall's statewide 4-H Week, National 4-H Youth Science Day, and enrollment efforts are already robust, as is the annual spring statewide 4-H fundraiser, and summer fairs.

The 4-H Thank You campaign in January will provide a statewide opportunity for 4-H to start the "New Year" by thanking supporters for helping youth make differences in their lives and communities, share stories about how 4-H'ers are making a difference locally, and leverage the annual national Martin Luther King Jr. Day of Service on January 12 by sharing stories about how service learning is an integral part of 4-H every day of the year.

We will be updating the 4-H Thank You campaign materials with the new visual identity look this month and roll them out to staff in early October. The toolkit will include the same materials as last year: thank you cards, key message cards, window clings, posters, and recognition certificates. Watch for more information via e-mails and YD Update.

4-H marketing team

Brian McNeil, Tammy McCullough, Mary Duncomb, Ann Walter, Wendy T. Huckaby, Dorothy M Freeman

Looking for marketing ideas for your county fair or upcoming 4-H events? Check out the Youth Development marketing templates in the Communications section of Extension intranet to find the fabulous new materials to use in your marketing and communications efforts:

https://myextension.umn.edu/cpr/downloads-templates/yd-templates/index.htm

There are also short video tutorials to help learn how to use the templates.

Templates that are currently available include information sheets, flyers, postcards, small promo pieces and bookmarks. The second round of material will be released later this summer including templates for event and building signs, banners, t-shirts and three sided display boards. A 4-H brochure will also be printed centrally for staff to use.

To create a beautifully designed display for this summer:

Voila! You have a great new 4-H display with fabulous design, public value and impact messages, and powerful photos!

If you have questions or suggestions, please contact Wendy Huckaby or one of the members of the 4-H marketing team.

4-H Marketing Team

Brian McNeill, Mary Duncomb, Ann Walter, Tammy McCulloch, Wendy T. Huckaby, Dorothy Freeman

The Center for Youth Development has been working with Extension communications and a designer to create easy-use-use communications and marketing tools and templates to help staff be more efficient and effective in their communications, save valuable time, and leverage both the University and 4-H brands.

The Center and program-level communications tools and templates are part of the larger Extension identity system, but are designed to specifically meet center and program audiences and staff needs. All tools are customizable Word and PowerPoint templates so that staff can use them easily and adapt them with content and images based on their communications needs. All Extension YD staff should be using these templates when producing their marketing and communications materials.

Now available:

  • Center for Youth Development: 8 ½ x 11 fact sheet, Powerpoint
  • 4-H: 8 ½ x 11 info sheets, 8 ½ x 11 event/program flyers, postcards, business card-size promo piece, bookmarks, Powerpoint, 4-H Clover Update newsletter
  • Youth Work Institute: 8 ½ x 11 info sheets, Powerpoint
  • Online photo gallery with high-quality images for Extension staff to use in marketing andcommunications materials
  • Extension wordmark and guidelines
  • Extension stationary and name badges

What's next (summer 2011):

  • Center for Youth Development: bookmark, postcard, research report, brochure
  • 4-H: brochure, t-shirt designs, signs, displays, recognition certificates, social media icon, guidelines on how to use the Extension wordmark and 4-H clover
  • Youth Work Institute: printer-friendly course pages, postcard, bookmark

All of these templates and instructional resources are available on the intranet to assist you in using these Word and Power Point templates. Live and online training sessions are also being schedule to provide staff more in-depth learning opportunities.

Because photos are such an important part of our communications and marketing materials, we have also created an online image gallery of professional photographs that all staff can use when creating marketing materials. In addition to photos representing the work of Extension, you can also find individual staff photos on the photo image gallery as well.

As we continue to create and rollout tools and resources that support Extension marketing and communications, we encourage and welcome your feedback.

Updating existing materials

University policy states that the University logo is the only logo allowed on all materials. The 4-H clover is the only exception to this policy, because of its high value and origin as a federally protected national mark governed by the USDA.

Therefore, the Minnesota 4-H logo can no longer be used on any materials. Don't panic - if you've already ordered products for this summer such as t-shirts with the Minnesota 4-H logo, use them until they are gone.

If you haven't already, be sure to update all communications and marketing materials, including all electronic forms and documents, with the new Extension wordmark (and replace the Minnesota 4-H logo with the 4-H clover where necessary).

Please share your questions and comments with YD communications manager Wendy T Huckaby at huckaby@umn.edu or 612-624-4333.

Wendy T Huckaby

YD communications manager

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