The Center for Youth Development has been working with Extension communications and a designer to create easy-use-use communications and marketing tools and templates to help staff be more efficient and effective in their communications, save valuable time, and leverage both the University and 4-H brands.
The Center and program-level communications tools and templates are part of the larger Extension identity system, but are designed to specifically meet center and program audiences and staff needs. All tools are customizable Word and PowerPoint templates so that staff can use them easily and adapt them with content and images based on their communications needs. All Extension YD staff should be using these templates when producing their marketing and communications materials.
- Center for Youth Development: 8 ½ x 11 fact sheet, Powerpoint
- 4-H: 8 ½ x 11 info sheets, 8 ½ x 11 event/program flyers, postcards, business card-size promo piece, bookmarks, Powerpoint, 4-H Clover Update newsletter
- Youth Work Institute: 8 ½ x 11 info sheets, Powerpoint
- Online photo gallery with high-quality images for Extension staff to use in marketing andcommunications materials
- Extension wordmark and guidelines
- Extension stationary and name badges
What's next (summer 2011):
- Center for Youth Development: bookmark, postcard, research report, brochure
- 4-H: brochure, t-shirt designs, signs, displays, recognition certificates, social media icon, guidelines on how to use the Extension wordmark and 4-H clover
- Youth Work Institute: printer-friendly course pages, postcard, bookmark
All of these templates and instructional resources are available on the intranet to assist you in using these Word and Power Point templates. Live and online training sessions are also being schedule to provide staff more in-depth learning opportunities.
Because photos are such an important part of our communications and marketing materials, we have also created an online image gallery of professional photographs that all staff can use when creating marketing materials. In addition to photos representing the work of Extension, you can also find individual staff photos on the photo image gallery as well.
As we continue to create and rollout tools and resources that support Extension marketing and communications, we encourage and welcome your feedback.
Updating existing materials
University policy states that the University logo is the only logo allowed on all materials. The 4-H clover is the only exception to this policy, because of its high value and origin as a federally protected national mark governed by the USDA.
Therefore, the Minnesota 4-H logo can no longer be used on any materials. Don't panic - if you've already ordered products for this summer such as t-shirts with the Minnesota 4-H logo, use them until they are gone.
If you haven't already, be sure to update all communications and marketing materials, including all electronic forms and documents, with the new Extension wordmark (and replace the Minnesota 4-H logo with the 4-H clover where necessary).
Please share your questions and comments with YD communications manager Wendy T Huckaby at firstname.lastname@example.org or 612-624-4333.
Wendy T Huckaby
YD communications manager