It's hard to believe, but we are approaching the one-year mark of our new Extension county 4-H web pages! During the past year, we have focused on informing and training staff on how to use this great new communications tool to keep our 4-H members, families and volunteers up to date on what's happening in 4-H in their county.
Our next area of focus is to improve the content of our county 4-H web pages. In order for the county 4-H web pages to be a useful resource for Extension audiences, it is important to ensure that there is current and complete content on the web pages.
An example of what "current and complete" web content looks like for 4-H is that all articles and information shared in the monthly Clover Update county newsletters SHOULD ALSO be put on the county 4-H web page as individual articles or events. (NOTE: One monthly article posting the Clover Update to the web page does not meet the expectation of current and complete information, or represent best practices of what an Extension web page visitor would expect from a web site.)
Content from monthly Clover Update newsletters can be used "as is" on county 4-H web pages. County support staff are responsible for proofing, formatting and uploading content onto the county 4-H web pages. It takes approximately 5-10 minutes to upload one article to the web page (as staff become more comfortable and experienced uploading content, it will take less time.) Program coordinators are responsible for providing the content to be used in Clover Update newsletters and on County 4-H web pages, and ensuring its accuracy.
Now that we have the new county 4-H web pages, questions have been raised about whether the monthly Clover Update newsletters will continue. For now, our focus is on fully implementing the county 4-H web pages. Staff should continue to maintain and deliver information using all of their current communications tools (county web pages, Clover Update newsletters, 4-H Online, e-mail, etc.) Once the county 4-H web pages have been determined to be fully implemented with current and complete content in the new year, we will look at possible implications for the newsletter and other communications tools.
We are currently developing additional resources, training and tools to help support and guide staff in improving content on the county 4-H web pages. One strategy we are exploring is having a state staff person upload state articles to all county 4-H web pages. We are currently figuring out the process and will communicate more later this month.
Watch 4-H Admin Weekly for additional resources and training opportunities. Contact YD web manager Ann Nordby with any questions.
YD communications manager