Armed with the top five product ideas from last week I created a pugh chart to compare and contrast the attributes of each idea. I used the categories of novelty, feasibility, marketability, clear need/market, and personal interest. I set the reel lights as my base and compared everything to that.
Based on the results I decided to choose the automatic windshield wipers. I brainstormed some ideas for a name, with options such as Clearly (not unique enough), Passive (doesn't really give off the meaning I want it to), Smart Blades, Clean Swipe, and others. I eventually arrived on the name Clearsmart Blades. It is more of a descriptive name than anything, but for now I think that is best.
Finally I made a video of my elevator pitch.