Changes in Grocery Shopping

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Looking at data in the shift in how we buy groceries brings up an interesting perspective on how we shop for food. As our country progressive shifts from Baby Boomers to Millennials we are noticing a shift in what consumers value. The shift is taking people away from loyalty to brands and more willingness to shop for deals. Technology is also fueling this change as people turn to computer and touch devices to shop. In this shift, businesses are turning to social media to build brand loyalty by engaging with their consumers.

Using survey methods would be a good way to gauge this consumer shift. Using a trend survey over time would give insight into how this shift happens. A scenario where this survey is given yearly to grocery consumers across the country would be a way to create quantitative data to document the shift from Baby Boomers to Millennials.


Link
http://www.greenbook.org/marketing-research.cfm/changes-in-grocery-shopping-patterns-driven-by-demos-and-technology-11906

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This page contains a single entry by faith005 published on December 2, 2012 5:03 PM.

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