Coke vs. Pepsi

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This is a cross-sectional survey that a friend of mine put together for another class that was designed to capture feelings when comparing Coke and Pepsi. Their survey was also intended to measure the feelings of Coke before and after watching a Coke produced promotional video. I thought that this survey was put together fairly well. I know that it is not a true cross-sectional survey because it has been open for people to take for two weeks, but due to the lack of response it had to stay open. They are gathering useful data on people's preferences to the two brands though, in that way they are having success. Their use of internet delivery meets their time needs well. They do not much control as far as monitoring if someone is taking the survey multiple times which could affect the validity of their data. Over all, for their application, the survey is built well.

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This page contains a single entry by faith005 published on December 4, 2012 2:12 PM.

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