Creating Regulation

I found this article interesting because it expanded on a subject we never really touched on in class. It spoke of how the regulations and ethical standards came about in the communication research world.

The revaluation started when congress acquired an internal document written but Arthur Nielsen that listed, "Vital weaknesses" in Nielsen procedures. When this document was made public clients were outraged at the fact that their information had in affect been made up.

This uproar in the communication research field forced policy changes that created self regulation of the industry. This revaluation of procedures started the shift to the current standards used today.

Link
http://adage.com/article/guest-columnists/faith-numbers-lessons-media-measurement/238558/