Analysis on Leads
By Brittany Falkers
An example of an effective lead comes from the StarTribune.com. Staff reporter Vince Tuss wrote an article, "Officer at center of Fong Lee shooting" the lead is as follows:
The lead is effective because it gets right to the action of the story. In the article Tuss gives other important details describing the why and how aspect of the story. In his lead, however, he uses the who, what, and when details well.
The lead is effective because of proximity value as well as a sort of impact value. Proximity is seen from the "where" of the lead,