I thought it was really interesting how media conglomerates view projects as multimedia product lines. They can recycle and repackage products that have already shown that they're a success and make them even more of a success using different media approaches. I had no idea that WCI marketed "The Dark Knight Returns" as a darker interpretation of Batman to gain more adult readers. It seems like it was very beneficial to re-market Batman through comic books before spending the millions of dollars on producing a movie that they weren't certain would attract adults who wanted to see a darker version of the super hero.
It is obvious how beneficial it is to market a product through various mediums and Meehan shows the reader how companies such as WCI take such precautionary steps in gaining the biggest revenue in a product.