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Becoming a player

In looking over the Power vs. Interest grid exercise (LCG, 121), I see web publishing—blogs, podcasts, vlogs—as an opportunity to move from the Subjects to the Players grid.

Once hardware is accounted for, internet publishing is just about zero cost at least in terms of dollars. (Time is another issue but if you're an activist/advocate anyway, you likely can accomplish more by blogging than trying to write letters to the editor or editortials.) (Hardware can be accounted for in a variety of ways including going to a Dunn Bros where they have a computer with Internet access for public use.)

You do have to find an audience but sites like the Star Tribunes buzz.mn are making that much easier.

For example, check out a local grassroots campaign at buzz that is analyzing the fee structures at local Lifetime fitnesses. The campaign has hit a nerve and resulted in a story in the Star Tribune. It's also resulted in Lifetime terminating her membership.

Curious as to your thoughts on this. Has the blogosphere given us a way to traverse the grid and become a player?

(LCG) Crosby, Barbara C. and Bryson, John M. 2005. Leadership for the Common Good. 2nd ed. San Francisco: Jossey-Bass.


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