A well-intentioned department wants its own newsletter/email/(insert random project here), but there's no one in-house to create it. What is a communicator to do? In the days of tiny budgets and shrinking staff, a solution to meeting your organization's needs is not easy to come by.
Some organizations and nonprofits have turned to using a content provider to fill in the gaps. In some cases the content provider just supplies generic text on a predetermined topic. In other cases, they provide copy and design services for client newsletters and webpages.
The choice to use these companies can help ease the load on existing staff, while still meeting the organization's communication needs. However, this set up also creates a host of other issues.
Who will manage the relationship with the company? Who will ensure your brand and style is represented appropriately? Will the generic content be compelling or suitable to your specific audience?
I wanted to see what Forum members think about this. Does anyone have an experience to share? Any tips on working with a content provider?