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U Relations | Here to Help

Today I went to the UMCF program, Beginner's Circle: Working with University Relations, and discovered a pocket of resources for us as communicators. I am fairly new (one and half years at the U) and have had veterans tell me that you are not a real U employee until you have been here for ten. It was nice to hear that for some people that were closer to the ten-year mark, this was good information all around. So, whether you are new to the University or have been here for years, there was a little something for everyone.

The panelists were: Ann Aronson, responsible for marketing and branding; Laura Johnson, responsible for creative services; Chuck Tombarge, responsible for the news service; and Jay Weiner, the presidents speechwriter.

Here are some of the resources they provide:

New Service: ( Will work with you on a press release or connecting you to local reporters. Provide media training for faculty and staff. Provide council on social media strategy. Write a column from the president in your department/units newsletter.

There are four staff members, broken into beats that they cover:

  • Julie Christensen covers public affairs, access, engagement, philanthropy and diversity.
  • Steve Henneberry covers liberal arts, humanities, and video.
  • Matt Hodson covers STEM, research, science to industry, business, and agriculture.
  • Patty Mattern covers administration, athletics, crisis, and efficiency.

Creative Services and Marketing Communications: ( Provides consulting in collaboration with marketing and branding for marketing strategies, electronic communications, shared media, design, writing, editing, multimedia, and photography. The U Story on the homepage is also handled through creative services and ideas can be submitted to

The overall focus for University Relations this year is President Kaler's priorities that can be found here:

Do you have other resources that would be helpful for navigating communications at the U?

I am also looking forward to the next program, Expert Insights: Dave Pyle, Former bureau chief of the MN/WI Associated Press on December 5.



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