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Here are five steps to maximize your membership.
STEP 1: Complete this brief member survey by Friday, November 16.
STEP 2: Save the date for these signature events:
- Member Appreciation Event - May 29, 2013, 4:30-6:30 p.m., Weisman Art Museum, Minneapolis
- Annual Conference - June 25, 2013, all day, Carlson School of Management, Minneapolis
STEP 4: Attend a program. The next two are:
- November 15, 12-1:30 p.m., 100 Murphy Hall - Beginner's Circle: Working with University Relations (panel discussion)
- December 5, 12-1:30 p.m., 2-233 Carlson School of Management - Expert Insights with Dave Pyle, former bureau chief of the Minnesota/Wisconsin Associated Press
Thanks to Christina Frazier from the Office of Planning and Analysis for sharing lots of helpful information about U of M survey policy and tools on Wednesday. It was interesting to hear about planning for the new U survey tool. The event had me wondering how many people are currently using UMSurvey and other survey tools.
Get a sneak peek at some of the Superbowl ads by going to the following link:
Happy Superbowl Weekend Forum Members!
Let's assume for a second that when, for example, I write a story, it's not about me getting any sort of personal feedback--that it's about who or what I'm writing about. Now get rid of that notion. It is about me, dammit. How long would any of us keep doing something without once-in-awhile hearing an "attaboy?" Say what you will about writers having low self-esteem (it's true), but sometimes you gotta hear "good job" to believe it.
I asked a friend in a similar field about this, and, like me, he wasn't afraid to admit his deepest insecurity about self/work-efficacy. He said, "Sure, you're promoting events people might attend, making someone aware of research. They might or might not take action. But that's just too far removed...too hypothetical." His despair is my aggravation. And so, as in every situation, I first ask myself, "who can I blame?"
First, I blame inadequate metrics. Metrics for online media simply aren't yet where they need to be unless you're selling something (and someone is buying). If your video of an intoxicated squirrel gets 7 million views, what does it really mean (other than being absolutely friggin' hilarious)? Who does it touch? What difference did it make in a life?
For this conversation, I reference a fantastic article on ClickZ about measuring marketing success (related), which says all I might hope to say. Suffice to say, metrics are and will continue to evolve until one day we all have high self-esteem.
Second, I blame you. And I blame me. Because it's not enough anymore to drop your work into the series of tubes (minute 2:12) that make up the internet, hearing only a "whoosh" and then...nothing...into the ether.
Solution: "Good job!"
When is the last time any of us read something wonderful and sent a note to the writer, or photographer? Why doesn't this happen? If someone sat down and told you a story in person, or showed you a slideshow, and you just sat there and didn't say anything afterwards, it would be...a very weird and awkward silence. Direct feedback can't be beat. Most of us, I'd wager, would trade 1,000 "impressions" for a direct comment any day. So next time you read something you like, send a note to say so*.
So, what are some solutions here, and how are you getting your fix? Do comments on Facebook do it for you (certainly more meaningful than "likes")? Is a retweet enough? Should the author always include a byline with an email address? Let us know in the poll.
*The irony here is that most of the time, if someone takes time to send a comment, it's negative. Nothing motivates quite like displeasure. Let's try to change the tone.
P.S. The Comm Forum does a nice job of filling this void with its yearly conference and Maroon & Gold awards program. And members are known to give the occasional shout out. But no one should need to fill out an application in order to receive positive feedback.
The Star Tribune recently announced that they will start charging for their online content. The New York Times did the same earlier this year with much media coverage and public debate. MinnPost operates on a reader-supported model.
As more and more communications channels are moving to a paid-service model, we're curious: do you pay for online content?
So...today we're wondering what you're using:
What about your favorite online tools? Have you recently come across any great online resources like this?
Matt Sumera in University Relations gave me stats on some recent high-profile emails, and those seem to average unique open rates of around 18%.
An interesting analysis on open rates by list size can be found at open rates by size.
For those of you who track your open rates, where do you fare?
So, what do you think of our March floating holiday?
Though New Year's resolutions may be doomed to failure, many people use the new year to reassess and recommit. What about you?
I am not a prolific cook, so to any given event I'll probably bring one of three things I know I'm good at: chocolate chip and oatmeal cookies, black bean dip, or dill and soy burgers.
What are your potluck specialties? Can you share a favorite recipe?
So, are you feeling stressed? What do you do to relieve it?
Is your unit actively employing social media (Facebook, Twitter, blog, etc.)?
What are your thoughts on multitasking? Do you aim for it or try to avoid it? Do you think it's something that is valued and expected of you at work?
For me, low hanging fruit is like nails on a chalkboard.
What about you? What jargon drives you crazy?
That said, ten years ago I didn't image myself in this profession. As an English major, it wasn't a giant leap, but I imagine some of you came to this field from far more exotic majors.
Did you major in bassoon performance? Biology? Classical studies? Or were you already on a communications track as an undergrad? If you did not get an undergrad degree, I'm interested in that too. Vote in the poll and discuss in the comments.