MinneWebCon: Kristina Halvorson

• Amid the junk we find something precious and our immediate impulse is to share it
• How can we better manage the relevance, timeliness and accuracy of our content
• Read Edward Tufte, Jesse James Garrett
• "Content is not a feature."
• Content Strategy = plan for the creation, publication and governance of useful, usable content.
• A strategy is a plan to attain a specific goal or result; it is not a list of tactics.
• Problem: no one is empowered to say No.

Steps:

1. Audit - Do a content inventory
2. Ask - Why, what, by whom, how often, what next
3. Analyze - Take stock of people too; they usually have to do content on top of everything else they do.
4. Align - Cultivate the plan; it's not a linear process, rather a cyclical one
5. Assume Responsibility