Rob Walker has a feature in the latest issue of The New York Times Magazine. The story is about an April Fools' Day joke product on the website ThinkGeek that generated such high customer demand, ThinkGeek actually started selling it.
Every April Fools' Day ThinkGeek, an online merchant, puts ridiculous products that do not exist on its homepage. When the customer clicks on the product, ThinkGeek wishes them a happy April Fools' Day.
The story is a consumer report, focusing on ThinkGeek's innovative products.
Walker focuses on the latest product in demand, the Tauntaun Sleeping Bag. A Tauntaun is the mythical creature Luke Skywalker climbs inside to stay warm in the film, "The Empire Strikes Back."
The sleeping bag first appeared as a joke last April and is currently in full production.
I like how Walker relates the demand for ThinkGeek's unconventional items to their innovative product development techniques, yet I want to hear more about their products' actual sales numbers.