November 30, 2005

The Tipping Point

I believe hybrid cars are at their tipping point. Between heavy television advertising and celebrity endorsements I believe the cars will become widely popular. The hybrid car is a perfect example for the book. At first the car was only for extreme enviromental junkies like my cousin Paul who lives in Portland. He is an innovator. He had the car about nine years ago when I didn't even know they exsisted. Then you had the early adaptors like some big name celebrities who drive the car to be the first. Now the car is more common for average people to drive. You even see many soccer moms driving the new Lexus hybrid SUV. Hybrid cars like huss puppies in the book are going to be the new coolest thing on the market very soon. I know I want one and I am one of the last people to join a trend.

Posted by at November 30, 2005 2:48 PM