In reading this chapter I learned a lot about Graphic Design that never really occurred to me. I learned things that seemed so obvious I had over looked them in the past, but now I might find them useful for the future.
In the reading it showed that Graphic Design is always evolving, what was once new and revolutionary is now "a cliché into our visual language and now we want to move on to the next fifteen minuets of graphic fame." I've never really looked back on previous generations of Graphic Design, but that statement is very true. Graphic Design is always changing, which excites me for the future, know I will never get bored with this career and never knowing what will be the next big thing or style.
Tromp 'oil (trick the eye) remains a useful design tool and to some indispensable - I've learned about this before and thought is was interesting then, but have yet to use it in any of my works, and after reading more on it and seeing some examples, it has encouraged me to try it out in the future.
Devises and illusions only work when their use is entirely justified and supports the central premise of the campaign. This is helpful to know, not to force a cool new idea into a project that it doesn't fit into.
One of the world's finest exponents of optical graphic design. He creates simple graphic shapes that twist and turn right in front of our eyes.
He uses a restricted color palette on his works.
He also happy and willing return to previous themes and ideas and works on them again, sometimes decades later.
"Play is the essence of work."
I really enjoyed the section on Shigeo Fukuda, his work is amazing and I love looking at it. I wish there was more on him in the reading with more examples of his work.