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I thought the topic was really interesting because of how any number of youths can relate to it. The fact that so many people around the world have myspace and youtube accounts and the media that they sort through on a daily basis and apply to their pages just shows how subliminal advertising has become. It is like as if technology is using us to create a demand both in ourselves as well as others.
"The prosumer model extracts the value of your work in real time, so that you are actually consuming your own labor." This line really drives the point home and I probably wouldn't have realized how free access to online blogs could make us promoters.
I had no clue about how all those mentioned bands (especially the arctic monkeys) sold themselves on myspace before releasing their albums. It's somewhat unfortunate for them that consumers might just go by what they read on blogs, etc.