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From reading the article, the author seemed particularly worried about the destruction of graphic design and design in general as a result of people participating in “prosumerism.� This is absolutely ridiculous to be worried about a “do it yourself� culture. People are gaining more independence and able to express themselves freely and are able to reach people around the world because of technological advances. By providing alternatives to rely on yourself to get something done or to create something yourself and not heavily depending on another person or business to do it is revolutionary. I guess some people are worried that it will stunt creativity or hurt the integrity of art, but this is not true. Art and design has never been so huge in American culture especially. It is a waste of time to be scared or critical of “prosumerism.� “Do it yourself� strategies are not going to disappear.