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After reading this article I found myself wondering if prosumerism was a good thing in American society or a bad thing. The article did not make an argument for either side really, but made me realize that it isn't one or the other. Prosumerism is just a example of the ways people today are adapting to and embracing new technology. We are using what's available to us and that's the internet and sources like Flickr and Wikipedia. Society is so fast pace and independent now. So, we take advantage of cutting out the middle man and approach ideas and activities that we can do ourselves. Prosumerism is just the direcition society was forced to head into.