March 2010 Archives

It's a show about nothing!

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Here are your tasks:


  • Tell me. What is it you do, exactly?

  • Write a description for the staff newsletter about the project.

  • Why should I go to that training?

  • Fit that idea into a Twitter post!

  • Find a mate! (like Dilbert, here with a well-crafted message...)


Dilbert.com






This website from Harvard helps you craft your elevator speech. Nifty tool.

The elevator speech is a finely tuned message geared for delivery in approximately one minute - for example, in the amount of time you have when on an elevator with the target of your message.

What's in a name? Apparently motivation, interest, application, and all sorts of other good things.

How do you "sell" your workshops to internal staff? A lot of it has to do with the name of the training. Is it a dry descriptor (Email Basics), or a snappy eye-catcher (Collaborating with Others using Microsoft Word)?

It is not just the title that matters, if they continue reading, potential participants want to know that the workshop contains useful application, relevance, and is content-rich. Staff will want to sign up for a session that sounds interesting, engaging, perhaps even (gasp!) fun.

I know this isn't rocket science (is rocket science even rocket science?), and, at the same time, I feel like a need a major algorithm to attract people to our workshops.