What's in a name? Apparently motivation, interest, application, and all sorts of other good things.
How do you "sell" your workshops to internal staff? A lot of it has to do with the name of the training. Is it a dry descriptor (Email Basics), or a snappy eye-catcher (Collaborating with Others using Microsoft Word)?
It is not just the title that matters, if they continue reading, potential participants want to know that the workshop contains useful application, relevance, and is content-rich. Staff will want to sign up for a session that sounds interesting, engaging, perhaps even (gasp!) fun.
I know this isn't rocket science (is rocket science even rocket science?), and, at the same time, I feel like a need a major algorithm to attract people to our workshops.