Helios Health
For me, this article shows just how far technology has come over the last couple years...TOO FAR! Although I understand the benefits of being able to research possible illnesses before visiting a doctor so that you can have a knowledgeable conversation, I didn't know that people were in such a hurry that they couldn't do that from the comfort of their own home, but instead had to do it while waiting for the doctor to see them. I would imagine these machines are less useful for internet savvy consumers that are able to look up this information at their homes before visiting the doctor’s office.
One thing that I did think sounded beneficial about the Helios Health eStations was the fact that businesses that bought eStations were able to customize the content on the machines, making them more personal and helpful. I also think it is a relatively good idea to put them in pharmacies, being that is were prescriptions are bought and then they would have a better chance of reaching the people advertisers are trying to reach.