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(YPA) Collegiate Creative Competition

I received this via email...interested?

The 2006-2007 Yellow Pages Association (YPA) Collegiate Creative Competition
provides real world experience for students interested in pursuing an education
and/or career in advertising, marketing, graphic design or a related field.
Competition winners will share in over $9,000 in total prize awards.

Beyond providing valuable experience and monetary prizes, the competition is
designed to reward and showcase excellence in student-created advertising.
Competition winners will have their work displayed on the YPA Academic web site
and the work will be honored at the YPA Annual Convention.

To help you better understand the competition, you can

view the winners of last years competition:

download the 2006 - 2007 Competition

view the competition FAQ
Rules -

An interesting, not overwhelming, assignment

Students entering the 2006-2007 competition are asked to submit two Yellow
Pages print ads and one Internet Yellow Pages ad for Bella Dental. Students can
work alone or in teams of up to three, under the supervision of a faculty
advisor. Multiple teams can enter from the same class or school and a faculty
advisor can supervise more than one team. The entry can be worked-on during
either the Fall (2006) or Spring (2007) semester, and may be the result of an
in-class assignment. All entries are due by April 20, 2007.

A great way for students to improve both their finances and job prospects after

Prize awards totaling over $9,000 will be distributed as follows:

1st Place: $2,500 to winning team; $750 to faculty sponsor
2nd Place: $1,500 to winning team; $500 to faculty sponsor
3rd Place: $750 to winning team; $350 to faculty sponsor
Honorable Mentions (up to 6): $300 to winning team; $200 to faculty sponsor

Beyond monetary prizes, entry and success in the competition can help students
beef up their resume. All award winners will receive personal letters of
recommendation from Neg Norton, YPA President.

Easy to participate - all support materials available online

Weve developed a detailed case study, FAQs, sample ads and other materials to
minimize your work while at the same time improving your students chances of
developing a winning entry. All of these materials are accessible through the
download section of the competition web site.

Free and easy registration

You or your students can register one or more teams. Just click link below
or the registration link on the competition web site.


Please contact Dr. Joel Davis, the academic advisor to the competition, at

Please pass this announcement along

By the way, please feel free to forward this email to any other faculty members
or students you feel might be interested.

I look forward to working with you and your students.

Best regards,

Joel Davis
Competition, Academic Advisor
Yellow Pages Association
820 Kirts Boulevard
Troy, MI 48084