Consumers Lie?

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This is an article about innovations in market research, looking for tracking how people act, not just what they say. It seems that this is the next place research is going. We see eye trackers for where people look at websites already.

More and more research is moving to studying people's actions not just their thoughts. Companies even go so far to build store sets for brand research, to see how consumers act in the store.

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This page contains a single entry by ginn0014 published on December 6, 2012 4:49 PM.

Qualitative vs. Quantitative was the previous entry in this blog.

Researching market research is the next entry in this blog.

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