Samplify is an online sight that offers a pool of people to create a sample for surveys.
According to the article linked below, going through a company like peanut labs usually takes a lot of time and money. Samplify is more of a "do it yourself" sampling.
This is similar to the sights we talked about during the survey modules, groups of people prepared to participate in surveys. Also, it reminded me of the online focus groups we looked at. It seems like the internet is making research cheaper, easier and less time consuming.
I do have some reservations about having a group of people willing to take surveys when ever. Are they being paid for being in this pool? Will being this willing to take any surveys affect how they answer the questions?