Social Commerce

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www.comscore.com/Insights/Blog/4_Key_Storylines_for_the_2012_Online_Holiday_Shopping_Season?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+comscoreblog+%28comScore+Voices%29

The first story line in the article is social commerce. Social commerce is interesting because it is an entirely new way to market to people, and advertising looks different on websites like facebook, pintrest and twitter. It is much more about connecting with individuals and promoting comversations.

From a research stand point, social commerce is an excellent tool. You are able to monitor who sees your posts, when they are seen, and can even determine why posts are being seen. All of this can be done either cheaply or for free as well.

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This page contains a single entry by ginn0014 published on December 6, 2012 5:00 PM.

Incentives was the previous entry in this blog.

leaping across the fiscal cliff is the next entry in this blog.

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