Bell Hooks approaches the topic of popular culture with a voice that is not commonly heard within pop culture, the voice of an African American woman. Hooks presents the audience with the proposition of â€śthinking criticallyâ€? when viewing the images and ideas that we as a society are spoon fed through cinema, television, and other media sources. Foremost she examines symbolisms of our white supremacist, capitalist patriarchy, asking viewers to become â€śEnlightened witnesses, and to be critically vigilant.â€? Hooks urges the audience to not just accept pop culture ideas and images, but to deconstruct and analyze them.
How are women and people of color most often displayed? Simply put, women equal subjugated sex objects, and minorities are generally generalized as stereotypes. As a viewer it is complicated to accept these ideas as projections of fiction, rather than examples of live truths. These exploitations of oppressed people further societyâ€™s negative attitudes and actions; imprinting visions of age old sexism and white supremacy. Hooks explores the condition to which the male P.O.V can objectify a femaleâ€™s body instantly. Furthermore she examines the OJ Simpson trail, pulling forward the evidence of how white vs. black was used to cover up the real issue of domestic male violence. She continues to also explore the chronology of Madonnaâ€™s career; from a groundbreaking feminist artist, to an old woman who sold her body to capitalism.
As a beginning feminist filmmaker, I believe I have in many ways been doing my best to view films critically, and to write screenplays with strong female lead characters. However, Bell Hooks was able to present new ideas of â€ścover-ups.â€? Such as the OJ trial, what is behind the circus thatâ€™s not getting the attention it deserves? I am now thinking about discovering deeper points that are often obstructed by lavish distractions, or even masked by other societal issues. Also I have been reminded of the capitalist control over the images and ideas that are introduced to audiences daily.