Bell Hooks teaches us what it means to look deeper into films and other forms of mass media and find the underlined meaning of them. She states how the images that are used are intentional and aimed at minorities. She uses several examples of how these images are subliminally sent to the target and this gives understanding as to how and why it is perpetuated. The strategies that she claims that they use to employ these images would be how the thief in a film would almost always be the african american boy. I can't remember what the movie is called, but she provided a example of this. She coined the term 'Enlightened Whiteness' as a way of watching films, but thinking critically. She explains that this can be done by asking questions such as: who is the intended audience, who created it and why, in what ways will the audience be affected by the images, and what is the overall message? I agree that this will allow us to have power of the mass media and control our mind over subliminal messages.