I feel like camp is primarily dominated by the gay male culture, and it's very possibly being reclaimed and becoming feminized in this film. Although I never really saw camp as something specifically designated to gay men, and has been used by women and heterosexuals as well, I feel like it just seems to be more common for gay male performances. There is no question about the fact that this movie is clearly campy, and absolutely ridiculous making it the amazing comedy that it is.
I think that the fact that we seem to need to "reclaim" camp for females reinforces the gender binary. Because we decide that this genre of film seems to "belong" to gay males, it seems that everyone else has to "reclaim" it for themselves. Now it's women, next heterosexuals will need to reclaim it. Then is it going to be trans* people? Unfortunately not everything is so available for everyone, and there is still inequality for many groups, because we should all accept that everyone should be equal, and no one needs to "reclaim" anything because no ideas should inherently belong to a group of people. These ideas, humor, values should be universal and anyone should be able to claim it for themselves and not have to feel as though they're taking something from another culture or group. Since we see this genre as male dominated, and women need to "reclaim" it, where does it leave everyone else who doesn't identify as man or woman?
The movie itself also doesn't do anything to help remove the gender binary. It's all about masculinity and femininity, men and women. There is also a sexuality binary that is threaded throughout the movie. People are either heterosexual or homosexual, and that's it. There is absolutely no hint of trans* people, or people of other sexualities.
I guess another problem with campiness in films is the fact that everyone is so worked up on who it's currently being claimed by. Why does it have to be claimed? You're right, these things should be universal and shared, not privatized. It reminds me of how everything (especially things relating to the queer community) has to be in categories and given labels. It gets so confusing and hard to talk when I'm so worried about saying the wrong word and offending someone.
I feel that things should be universal and shared as well, but I don't agree that the film reclaimed anything.
I feel that the fight for gender equality and breaking down the gender binary is somewhat of a lose-lose situation. By trying to be a strong, feminine woman, one could say that a woman is playing into the traditional gender roles of femininity and masculinity. But if a person abandons gender, than that could be seen as shame for the traits normally equated with that person's biological sex. Camp doesn't need to be "reclaimed" by anyone, no specific gender or sexuality, and isn't owned by any particular group. It just needs to be inclusive.
It is interesting to think of camp in terms of being "claimed" by gay males. If this is the definition of camp, then does that mean that gay female camp needs to be called something different? I agree with zema0039; it is confusing to constantly have to remember the correct labels for everything. I understand the importance in understanding/accepting something and being able to call it what it actually is, rather than a slang term or something derogatory. But thinking of camp in terms of male vs. female is bizarre. It is a style of film, not a type of person, and I agree it should just be inclusive.