It has recently become clear how difficult judging is; although we are no Project Runway, choosing one graphic design package from 18 diverse student projects is no easy task. This semester, Daniel Jasper's GDES 2351 Text and Image course worked with GMD to create marketing materials for the upcoming exhibition Quest for the World's Best Baskets. GMD supplied the students with professional images of the baskets and information about their origins and the exhibition. Each student created a poster, postcard, banner and text panel, all presented as one cohesive marketing theme from each student.
The process began with each student creating three drafts of a poster design. Each of the three designs represented a communications idea that could be applied to the other marketing materials. During a class session the students presented their three drafts, allowing GMD staff and guest curator Suzi McArdle to choose one of the three options for the student to continue working on. In a class of 18 students, and 54 draft designs, it was both exciting to see such a wide variety, and challenging to choose only one for each student. Through discussing and asking questions of each student, we were able to give them an idea of how to move forward. The students each gave a final presentation, speaking about the reasoning behind the campaign they created, followed by questions from GMD staff and McArdle.
We would like to recognize the top five students and winner: Scott Campbell, Jill Geldaker, Liz Qi, Brody Steineck, and winner Katie Moraczewski. Although the top five pieces are all very different, we were intrigued by each of their designs for different reasons. Liz's is fun and fresh, while Scott's is traditional and elegant, Jill's is colorful and detailed while Brody's is thought provoking; each of the 18 students took the time to create great designs. Ultimately we found that Katie's bold and contrasting designs had a simple and professional look that stood out from our previous marketing materials. We look forwarding to working with Jasper's classes next year, and although it is always a difficult choice, it is always a joy to see an array of designs from the students.
By Jenny Parker: Goldstein Museum of Design Graduate Assistant, MFA candidate in Graphic Design and Museum Studies