In our text, we are presented with an age old debate - free will v. determinism. This concept is built upon the discovery of our unconscious choices determining our conscious ones. One simple explanation is if I were to put a vending machine in a room with an "honor" system paying method, there is a good chance people will just steal my drinks. However, if I put a poster with eyes (like a stern male face) on it, overlooking the vending machine, there will be an increase in the amount of money left for me to keep. Why does this happen? We are aware enough to realize this is not a real person, it is merely a picture.
As amazing as the brain is, it does have its drawback when decision making. Our anatomically modern brains are built for a prehistoric era, things like endowment effects, loss aversion, framing effects, or other irrational biases no longer play as big of roles. There is still a lot left to uncover, and the more we delve into the brain the more I think we are going to open windows into the amount of free will we have. In my opinion, the amount of free will in our decisions is based on the requirements of the brain to affect that decision. The reason I chose to interrogate this topic is because I'd like to know what I do or do not have control over in my decisions. What can I actually theorize for myself? What are my conscious or unconscious limitations?
http://www.youtube.com/watch?v=_BcORluQ4cs


This advertisement I found online is for a European gas station and it features the likes of a man covered in mud from head to toe with a briefcase next to him in much the same condition. On the man's chest are the word "wash me", the same phrase often seen on cars that are very dirty, and he is standing in a parking spot. The ad trys to get people to come to a service station and give their car a wash and service it has probably been lacking by giving the owner a second look at how they should view their car. By putting the owner in the car's place they quickly change their mind about letting that car go without a wash for a few more days because if it was them in that situation they would not be so happy. It is interesting how they use human substitution to give meaning to an object.













Sources of human psychological differences: the Minnesota Study of Twins Reared Apart, Bouchard et al, http://www.psych.umn.edu/courses/spring05/hicksb/psy3135/bouchard_1990.pdf Accessed 2012/02/02