This advertisement I found online is for a European gas station and it features the likes of a man covered in mud from head to toe with a briefcase next to him in much the same condition. On the man's chest are the word "wash me", the same phrase often seen on cars that are very dirty, and he is standing in a parking spot. The ad trys to get people to come to a service station and give their car a wash and service it has probably been lacking by giving the owner a second look at how they should view their car. By putting the owner in the car's place they quickly change their mind about letting that car go without a wash for a few more days because if it was them in that situation they would not be so happy. It is interesting how they use human substitution to give meaning to an object.