SEO or Search Engine Optimization is the process of fine-tuning a website to perform better in search engine rankings for target keywords and phrases. This SEO tutorial will explain the basics needed to optimize a website to perform well in the SERPs (Search Engine Results Pages). It covers the importance of Google SEO, on-page optimization and gives readers a glimpse into more advanced SEO techniques that may be found in other how to SEO guides.
Google is the most important search engine to optimize a website for. Google controls the greatest portion of the search market, with more searches performed using their tools each day than all of the other search engines combined. If efforts are focused primarily on Google SEO, a website's ranking for target keywords will likely improve across the other major search engines as well. The goal for Google SEO is to get a website to appear within the first two pages of the results for target keywords and phrases, but preferably on the first page. Sites that appear farther down in the results receive significantly less traffic.
One of the most important factors in determining a website's ranking for target keywords and phrases is on-page optimization. To begin, make a list of the words and phrases users might type into a search engine if they wanted to find your website. Then select from that list a primary keyword. The frequency of the primary keyword in your content should be between 2% and 6%. Secondary keywords, those related to your primary keyword, should also be included in your content. There are several free tools online that can help you analyze the current keyword density of your page and track changes as you try to achieve the ideal density.
There are many other factors that influence on-page optimization. Keyword density is just one of the most important on-page factors to be aware of and probably the best starting point for optimization. Website owners will want to be careful to avoid keyword stuffing or using hidden text elements to boost the frequency of target keywords. It's best to optimize a page for one to two keywords at a time. Once a page has been optimized with the appropriate keyword density, website owners may try more advanced SEO techniques to further increase a page's ranking in the SERPs.