Audience analysis. I really like the Coors Light example because I can relate to that. My first choice though is not Coors but I get the picture. The commercials and billboards are geared towards young people for sure, especially those that do watch football. Also, the other commercials with the train coming through makes it look like it is very cold, very refreshing, and very fun to drink especially with other people. Like most things, Coors Light has used sex to try to sell, and it works quite well. Car ads use half naked girls all the time in their pictures, I mean the classic old car magazines with the girl laying on the hood in a bikini. I surely wouldn't use sex in my classroom but I would find something appealing to high school kids in the form of posters to put up around the room.
Femenist . This really goes well with the bikini girls on the hood of the cars. Advertising rarely shows a heavier girl when they are trying to sell anything. There have been a standard we set on how a womans body should look, how women should act, and other related things of that sort. There are plenty of jokes about how women should be in the kitchen and things of that sort as well. I'm not going to tell them but they are there. Or how about the generalization that women are more caring than men. Everyone thinks that, but it is not always the truth. There are plenty of men that can be caring and gentle. I dont have an example off the top of my head but its true.
Narrative analysis. The book uses the example of Lord of the Rings. The road they are on is very hard, very challenging and seems like it is never going to end. The odds are stacked against them every step of the way. This is the way I see life sometimes. For most of us, our road is hard, and the odds are stacked against us. What do we do? We go to school to better ourselves. Or we just get good at a skill and better ourselves that way.
Postmodernism. There are a few definitions of this. These are them, related to the present", the movement of modernism and the following reaction of postmodernism are defined by a set of perspectives, a style and concept in the arts characterized by distrust of theories and ideologies and by the drawing of attention to conventions, of, relating to, or being an era after a modern one" or "of, relating to, or being any of various movements in reaction to modernism that are typically characterized by a return to traditional materials and forms (as in architecture) or by ironic self-reference and absurdity (as in literature)", or finally "of, relating to, or being a theory that involves a radical reappraisal of modern assumptions about culture, identity, history, or language, and finally Of or relating to art, architecture, or literature that reacts against earlier modernist principles, as by reintroducing traditional or classical elements of style or by carrying modernist styles or practices to extremes. My brothers band sings a song about postmodernism. It took me a couple times to understand what they were talking about but it is about some form of postmodern reality. Basically the life we live now where we are expected to go to high school and then follow it up with college and get a job.
Postconstructionalist analysis. We first pick out right and wrong, good and evil, black and white, male and female, and so on. It is just a natural thing that everyone does. I always think of oreo cookies. I as well as many people, have always thought that the white part tastes better than the black. And then to top it off the whole cookie tastes better dipped in milk. The example of the Coors Light beer commercial comes up again with men drinking beer being associated with football, racing, rock music and drinking with friends looking for girls. The female side to this is they are drinking with their friends and being sexually appealing to males. This may be a stereotype somewhat too because this just happens naturally at the bars, maybe not with Coors Light beer all the time but it isn't uncommon for girls to go out with girls and for guys to go out with guys.