by Bailey Haack
The news lead is a very important part of a story. It lets readers know what the story is about, and draws them in so they'll want to read more.
The Star Tribune story about the Harvard Market closing begins with this lead:
Harvard Market has never been known for deals.
Except the day it closed.
This lead has some impact, and could be an anecdotal lead, or perhaps a startling statement, if you hadn't heard about the closing previously.
The lead doesn't tell details of who, where, when, or why. It simply tells what: The Harvard Market has closed.
This lead does not take a hard-news approach, but the story is not hard-hitting journalism. The reporter used an attention catching statement to get people to notice the story. The reporter eliminated unnecessary detail, and focused on the main news value: Harvard Market has closed.