As a marketing major, the idea of wiki sites intrigues me. Giving people the ability to share things like videos with others or market their work through Youtube seems to be a growing pheomena that leaves many people in the marketing industry wondering, "How exactly can I take advantage of this?" We all know that these people did...
Many currents stars had to start somewhere. These particular artists just so happened to have gotten their start online. Ever since Youtube's lauch in 2005, Youtube has become a widely known format of mass communication and discovery, and the following artists knew exactly how to take advantage of it.
Arnel Pineda - Journey's New Singer
Usher had "Star Search" to launch him out of obscurity at age 13. His new protégé, Justin Bieber, had YouTube. At 12, Bieber was posting homemade videos of himself on YouTube and industry insiders starting taking notice.
"It had a hundred views, then a thousand views, then ten thousand views, so I just kept posting more videos and more videos," Justin, now 15, says in a soft voice. "Eventually, I got found by my manager who flew me to Atlanta to meet Usher."
Esmee Denters - This Dutch singer-songwriter attracted the attention of Justin Timberlake in 2008, who later went on to sign her to his label Tennman Records. In 2009 she released her debut studio album "Outta Here". The album reached number five in the Netherlands. Her debut single, also the title song of the album was released in the Netherlands in 2009. So far it has reached the top 10 in several European countries