Oscar-winning actress Cate Blanchett has a lot on her plate. Positioning herself as a global ambassador, Blanchett lends her time, financial support and celebrity to promoting her latest philanthropic project, Clean For LIfe.
Clean for Life works to ensure the availability of clean water to people around the world.
"It's an initiative to help people whose futures are being dominated by simple, basic problems," Blanchett told Marie Claire Magazine, "It helps the people in Asia who experience water shortages or are forced to consume contaminated water."
"With the current state of affairs, correcting measures still can be taken to avoid the crisis to be worsening," the World Water Council announced, "There is a increasing awareness that our freshwater resources are limited and need to be protected both in terms of quantity and quality."
Cate has personally donated three million liters of clean water to those in need, which was matched by P&G's Children's Safe Drinking Water Program.
The actress has paired with PUR, a product which turns dirty and potentially contaminated water into clean, drinkable water in efforts to find a solution to the global water shortage which impacts less-fortunate nations.
"At the moment there are 1 in 8 people who have no access to clear drinking water (about a billion people worldwide!)," Blanchett told Marie Claire Magazine, "which can make you feel quite overwhelmed. But the positive thing is that this genius technology already exists and it's easy for each of us to make a difference."
