Apple Inc. vs. the Beatles Settlement
The first article with the headline, "Apple vs. Apple: We can work it out" appeared in the Chicago Sun-Times and is about the recent legal dispute that has been settled between the Beatles and Apple Inc. The dispute was about the rights to use the Apple name and the logos on the iTunes online music store. The agreement that the two companies came to in the end was that Apple Inc. will own all of the trademarks related to "Apple;" they would also "license some rights back to the Beatles' Apple Corps Ltd" as well, the article said.
The article is written in the inverted pyramid style, where the information at the beginning is the most important and the info at the end is the least. The article begins discussing the dispute and the agreement that the two companies came to. The "backup" information includes explanation of the dispute and where it originated as well as a quote from Apple Inc.'s Chief Executive:
**Apple Inc. Chief Executive Steve Jobs said in the statement that the resolution ''should remove the potential of further disagreements in the future.''**
Then the article goes into some supporting points, discussing what Apple Corps is, some more background on the dispute between the two companies and also some information about iTunes and the fact that the Beatles aren't a part of the iTunes cataloug. Although this info may be interesting, it could easily be taken out if space is needed in the paper, one of the pros of writing an article in the inverted pyramid style.
This article can be found at: http://www.suntimes.com/technology/244661,CST-FIN-Apple06.article
The second article I looked at is from the New York Times and is titled, "After Long Dispute, Two Apples Work It Out." I believe this article is written in the same inverted pyramid style as the first one. The first three paragraphs serve as the lead and the most important information about the news story: the settled dispute and what exactly is the new agreement. After that, the article goes into what speculation is about Beatles' music being available on iTunes now and a quote from the Chief Exectuvie of Apple Inc:
**"We love the Beatles, and it has been painful being at odds with them over these trademarks,� said Steven P. Jobs, chief executive of Apple Inc., who is widely known as a huge fan of the Beatles’ music.**
As the article continues, there is more "fluff." There is more information that isn't necessary to have but adds some interesting facts to it, such as a quote here:
**“It is great to put this dispute behind us and move on,� Neil Aspinall, manager of Apple Corps, said in a statement. “The years ahead are going to be very exciting times for us.�**
In my opinion, I enjoy the second article because it is more interesting to read due to the details at the end. However, it does have a lot of information that is off the topic. As a reader, I learn more about Apple Inc. than I do about the actual agreement between the two companies. The first article is straight forward, gets the news out there and is pretty much done.