Are Market Segments Like a Zoo?

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030623.zoo.jpg


I found this picture, and it makes me question a lot about the ethics of market research. Are researchers always fair, is there always consent from subjects?

Or are researchers treating the subjects in their sample pools like zoo animals?

What do you think?

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This page contains a single entry by halve274 published on December 5, 2012 9:11 PM.

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