Children as subjects of market research is always an extremely sensitive topic.
As new technologies are offering an increasing array of research tools, such as mobile apps and other digital products, researchers and research firms are continually faced with the question of how to ensure that children are able to participate in research in ways that exploit them in no way. Unfortunately there is no way to quickly and easily find answers as to what codes of conduct are acceptable when it comes to children.
I think that the key to ensuring that children's interest is always at the heart of market research is to always be engaging in an on-going discussion so that researchers can identify what the best practices are for children.
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