Interest in Pinterest?

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Who uses Pinterest? What activities and behaviors are they engaged in? What kinds of products are they "pinning"? Why?

Pinterest, a popular online "pinning" service and social network, has a unique demographic skew. Pinterest is the only major social network that is SO heavily female-driven. Amongst American women ages 18-44 engaged in social media, Pinterest is the third most widely used site, falling short only to Facebook and Twitter.

The Social Habit, a new social media research series from Edison Research, has recently released a stand-alone report called Pinterest Users in America 2012. This data provides more than 30 all-new, data-rich charts of data about the popular service, including the following:

  • Demographics
  • Comparative usage to other social networks
  • Impact of Pinterest on purchase behavior
  • How Pinterest browsers buy products seen on Pinterest
  • What types of products are pinned
  • Differential pinning reasons for 12 categories of products, including Food, Fashion, Gadgets, Travel and more

The report can be purchased for $99 here.

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This page contains a single entry by halve274 published on December 5, 2012 9:00 PM.

SurveyMonkey Says: Taking a Survey is Just Like Having a Great (slightly one-sided) Conversation was the previous entry in this blog.

Are Market Segments Like a Zoo? is the next entry in this blog.

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