The Smithsonian, one of the most prestigious public institutions in the world, has dipped its hand into the mobile game.
The Smithsonian consists of 19 different museums, as well as the National Zoological Park. As an extremely important educational and research institution, the Smithsonian had a desire to figure out just how mobile technologies could help it to flourish in the digital.
The Smithsonian led a mobile strategic planning effort in 2010 to find out exactly what it was that their audiences wanted from a more mobile experience. This extensive and extremely involved market research effort resulted in a full-blown plan for mobile strategy that the institution is wasting no time kicking off!
Check out exactly what the Smithsonian is implementing here.