LINK FOR ADVERTISEMENT: http://iq-150.com/lp3/?afid=GG&sid=LP3_GOOG
The manufacturers of IQ150 claim that this magic pill can help virtually anyone improve his or her memory, focus without distraction, ease stress and anxiety, and increase awareness. This claim can no doubt be considered "extraordinary", so precautions must be taken before clamoring to the nearest IQ150 vendor to snatch this seemingly miraculous product. According to the scientific thinking principles, extraordinary claims require extraordinary evidence. The advertisement for IQ150 lacks the evidence needed to merit such bold claims. Though filled with anecdotes and seemingly medical terminology, the IQ150 advertisement provides no hardcore evidence to supports its claim of improving memory, focus, stress, and awareness.
If the stories of Barbara Marville and Grand Master Dennis Kelly are to be believed, IQ150 fulfills all of its claims and more. Even if their stories of satisfactory results are true and IQ150 improved their memory, anecdotes do not serve as hardcore evidence. Though IQ150 supposedly worked for these individuals, there is no guarantee that IQ150 will work for everyone.
In addition, the advertisement also fails to note other scientific finding in regards to some of the ingredients discussed. Though Gingko Biloba has been proven to have virtually no impact on memory (or at least as much of an impact as a glass of sugary beverage), the advertisement proudly boasts of Gingko's ability to influence memory capacity. This warning sign of pseudoscience can be identified as a "lack of self-correction", because the manufacturers fail to note scientific findings regarding Gingko Biloba.
According to the advertisement for IQ 150, the product is a cure for those who have issues remembering things, or focusing...problems that are widespread and generic. Before buying a product to cure yourself of a common "ailment", extraordinary claims such as those of IQ150 require extraordinary evidence. Because IQ150 relies on "evidence" such as anecdotes and it fails to recognize scientific research regarding Gingko, the advertisement does not provide the evidence necessary to merit such extraordinary claims.