Hypnosis and Weight Loss

http://www.mayoclinic.com/health/weight-loss-hypnosis/AN01617

Hypnosis has been used through the ages in both legitimate and somewhat questionable ways. Most recently, however, people are looking to hypnosis as a way to lose weight. Reading the article Breakthrough Weight Loss Hypnosis Program: Works For 9 Out Of 10 People, I discovered some interesting information. Using the skills I have learned in Psychology, I will break down the scientific and pseudoscientific techniques used in the ad for a hypnosis diet.
What first jumped out at me was the article, right away, promised scientific facts. I thought this was a good start, so I continued to read on. Right away the author's ad mentioned the doctor that had her name as the cover for the product. (Dr. Roberta Teme's powerful Enjoying Weight Loss). As I got further down the article, it became clearer that the "scientific" they promised in the beginning was not being included. They cleverly disguised pseudoscience techniques to account for their information. The key point for me, after reading one doctor's short input on the diet, was the immediate jump to testimonials. The ad was full of them! I also noticed when the ad referred to "investigators"; they failed to provide the credentials of those people. We don't know who they are, or if the "investigators" used and valid scientific reasoning when making their claims.
Overall the ad for the hypnosis diet failed to provide any real scientific evidence. While, making my analysis I kept in mind "Occam's razor". The simpler solution to the problem the ad claimed to solve was that each participant stuck to a strict diet and regular exercise. Although I will still hold open the possibility that their product may actually have some significant effect on weight loss, I will need to see actual scientific evidence.