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Brunch is a Scam

Brunch in NYC is a scam. My friend took me to brunch (at the Life Cafe... From Rent) after 1pm and the menu claimed brunch went until 4:30pm. I'm sorry, but after 12pm, you lose all right to use the "br" of breakfast. 1pm is clearly lunch--4:30pm borders on early supper or at least lupper... just ask my grandparents... they have dinner at 4...